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Showing posts with label Business Ethics. Show all posts
Showing posts with label Business Ethics. Show all posts

Wednesday, 30 March 2016

Should our family values or personal values differ from business values? #TheNewDay

Should our family values or personal values differ from business values?

‘Do as I say, not as I do’ has been a mantra on morals and ethics for years from the older generation ( parents) to the younger. It may be realistic , even practical, but is essentially hypocritical and in some cases most unjust.

People often describe their behaviour changes in life as wearing different hats. E.g. wearing my ‘parent’s hat,  my ‘work hat’, my ‘manager’s hat’. In the early days of social media salespeople would wear a business hat and use Linked in and the personal hat on Facebook.

Millennials tended to conflate the personal and commercial from the start. Indeed being suited or booted for work is less so today. Even uniformed male baristas in the coffee chains may disport the corporate T shirt still wear their work jeans below the hips to model their favoured branded underpants.

A survey of modern manners revealed in the New Day newspaper the results of a survey commissioned by Beko – the Turkish owned white goods manufacturers. 2,000 British families were studied.

76% said having good table manners.  66% not talking with your mouth full ? 58% Washing your hands before eating. 46% No gadgets on the table  Does that still hold true in lunch meetings ?

73% being honest and truthful What would be the % in the business environment  I wonder?

69% respecting your elders? In our business era of the Internet age does such deference still exist ?





i-weekend number 1658 and
new kid on the block issue 15 of The New Day
43% being a team player. How important is it in business to be a team player. A salesperson is expected to collaborate with sales support and co workers yet is set in competition against others through individual targets set by management.

40 % Looking someone in the eye.  In Sales the importance of trust between buyer and seller


38% Thank you emails (for presents)  How good are our thanks you in the office, at meetings with clients.

Saturday's edition of the i weekend had a quote of Oscar Wilde that seems pertinent

"I like persons better than principles, and I like persons with no principles better than anything else in the world"



Why is Donizetti's Dr Dulcamara so successful at selling ? Buffo but not a buffoon Opera's master of human motivation

One of the better known salesmen from the world of Opera will be once again doing the rounds this year in opera houses across the world.
 From a quick search on Google, we can track down Donizetti’s Dr Dulcamara in 'L'eslir d'amore  in Philadelphia USA, at the Vienna Staatoper , in London and rural Leicestershire in the UK and even down-under in Western Australia.

 ( No doubt other productions are also available during 2016)


Gaetano Donizetti’s comic Opera’s stereotypical ‘snake oil’ salesman is actually selling ordinary wine. 

Yet this Buffo role requires the singer to be a believable seller to the characters on stage even if we , in the audience can see through his ‘pitch’ .

He is the larger than life itinerant salesman character.

Yet he has much to teach us - even if at first we laugh at his sales spiel at work on the stage from the comfort of our seats.


Dulcamara's character itself was based on an earlier opera character Doctor Fontanarose a charlatán, vendedor ambulante de medicinas  from Eugène Scribe's libretto of  French composer Daniel Auber’s Opera "Le philtre "(the potion)  which opened a year before Donizetti's opera. Donizetti wrote his masterpiece in six weeks

Watching the opera we are made to feel safe and superior onlookers to Dulcamara's skills in sales and marketing. 

As onlookers from the auditorium we look down on those foolish villagers in the Basque village as they are drawn in to Dulcamara's sales pitch . 

Our self satisfied superiority is re-enforced by the leading soprano character Adina a wealthy landowner who does not realise or admit that she loves her hapless and besotted lover Nemorino ( tenor solo). She also has little time for Dr Dulcamara and like us not so gullible.

Yet why is this travelling medicine salesman so persuasive? 

 OK we find out the elixir is just cheap Bordeaux but why is everyone taken in ?

Well both he or more truthfully Donizetti, I believe, have much to teach us about human nature and the craft of selling. We maybe be laughing at the credulous villagers but I feel Donizetti is laughing at us through Dr Dulcamara.

 We can all be taken in. We are humans and we are gullible. We are often more emotionally driven than rationally driven.


To opera lovers the character of Dr Dulcamara can be conventionally  pigeon holed as a lovable rogue, a cad and a swindler.  

Dulcarama is prepared with a host of great tunes and the "gift of the gab", which make him irresistible to us.

On the surface we might just think that his arrival is simply to roll up and make a fast back

Dulcamara's arrival is heralded by a trumpet fanfare. (Perhaps we can hear resonances of Donald Trump's rolling show to be the Republicans' candidate for the next president. )

There are lots of 10 minute You tube clips you can download but before you watch  and enjoy it sung , why not take a look at the English translation and see how the  presentation skills of sales and marketing are deftly conveyed albeit from a comedic perspective.

His aria is a patter song but within  let's examine the text and take a closer  look . I have added in brackets some of his skills which we may still recognise today.

NB I don't for one minute suggest we copy Dr Dulcamara's  lack of ethics and lawbreaking but just take a look at his communication  technique.



" Listen, listen, o villagers    
Don’t breathe a word of this to anyone.                            

Asking folk to keep a secret- special knowledge
 especially for you. Ahead of the market 

I already suppose and imagine   
Heralding your arrival has always been part
 of Marketing profession Such as these Circus Posters

 (The importance of an attention getter -The trumpet heralding his arrival has done its work presaging the main act )

That  you know as well as I
That I am that grand,
 ( But just in case, this who I am ! Repeating your name to your clients is helpful)
Encyclopaedic doctor
Called Dulcamara,


Whose illustrious virtue                                                       
And infinite wonders
Are known in all the world...and in other places.            
  ( Assure them as a trusted adviser, a partner . Telling is not selling. Develop a relationship)

Benefactor of mankind,                                                      
(This is what I do - an elevator pitch benefit shared)
Curer of ills,
In a little while I will have cleared out                             
  (These are the problems I solve)
And swept away the hospitals,                                          

  (There's one hell of a claim to catch their attention.  Would this get Health secretary Jeremy Hunt's attention today I wonder  ! :) )

Selling health
And travelling the world over.
Buy it, buy it,                                                                       

( "Roll up, Roll up" Gather round)


I’ll give it to you for a small price.                                  

  ( The Value. The Cost  .A bargain)
( How about this for a list of  sales benefits!)

It’s this toothache medicine                                                 
Marvellous liquor,                                                              

(Colgate Palmolive must be quaking in their                                                                                              boots  !)

The mighty destroyer                                                            

(  A Vermin eradicator the Pest Control Industry must be worried !)
Of mice and bugs,

Whose certificates,                                                                
authentic and labelled,       
(Verbal proof, testimonies , third part  reference  all to COSH standards ISO etc -probably not )
(Deft use of samples and sales aids/literature)

I will allow each of you         
To touch, see and read.
This is my speciality,
A lovely wonder.

('White paper' case study - proof of claim)

A man, in his seventies                                                        
And sickly,
Yet became
The grandfather of ten babes.
Well, ten to twenty babes
he had,
Because of this touch and health
In a brief week
It did more than cease
His crying affliction.


O all of you, stiff matrons,                               
( The Power of Questions to attract attention
Pushing the hot button of your prospects)
Do you yearn to be rejuvenated?

(It's an anti wrinkle cream as well)

Your inconvenient wrinkles                                               
Will be erased with this.

Do you want, damsels,                                                       
 (it's a moisturiser and skin care treatment  'because you are worth it' - Oreal)
To have smooth skin?

You, young gallant men,                                                    
( It's an aphrodisiac , sex sells etc.)
To always have lovers?
Buy my speciality,
I’ll give it to you for a small price                                  


  ( Although a speciality product - a good price)


   (Whatever it is the global  Pharma companies                                                                  must be very worried.  Just take a look all these  clinical  solutions :) )
It moves the paralytics,                                                     
despatches apoplectics,
asthmatics,
 asphyxiation,
Hysteria, 
diabetes,
It cures tympanitis
And tuberculosis and rickets,
And even liver trouble,
Which used to be fashionable.                                          

(Talk about "a one stop shop "! )
Buy my speciality,
I’ll give it to you for a small price.
I brought it by post
From a thousand miles away
You ask me: How much is it?
How much is that bottle worth?
100 scudi?... 30?... 20?


No...nobody shall be dismayed.
To prove to you my gladness
That I am accepted as a friend,   
(Relationship management writ large and  laid on thick ! )
I want from you, O good people,
To give 1 scudo.                                                              


  (A BARGAIN    )           
Here it is: stupendous,
Truly balsamic elixir
All of Europe knows that I sell                                       
 ( Internationally accepted , track record)
Nothing under 10 lire:            
( Tracker Benchmark positioning and  pricing)
But since it is also clear
That I was born in this country,     
(Loyalty , sentiment and nationality sells )
I’ll give it to you for 3 lire,
I ask only 3 lire:
It is as clear as the sun,                                                  
(Persuasive word picture)
That to everyone who wants it,
1 scudo, nice and neat
I’ll put in my pocket.
Ah! The sweet affection of home
Can do great miracles.

For all our cynicism we are swept up both by the fabulous music, the skill of the Baritone Singer spitting out the words like a machine gun.

As in Chaucer’s Cook’s tale  from the Monk’s story   "Ful ofte in game a sooth I have herd saye!". (Many a true word is said in jest)  Similarly there is truth to be found in Dr Dulcamara's  famous aria in what ever language it is sung.


Related Links


Dr Dulcamara can be found singing (and selling) around the world this 2016


Nevill Holt Opera 2016 summer season on June 25 at St Jude's Hampstead , London

http://www.lakesidearts.org.uk/special-events/event/3118/nevill-holt-opera-the-elixir-of-

Wiener Staatsoper 10.06.2016 - 13.06.2016

http://www.viennaticketoffice.com/the-elixir-of-love-tickets-13-en.html


Opera Philadelpia  April 29 May1, 4, 6 and 8  at Academy of Music Broad and Locust Streets, Philadelphia, PA 

https://www.operaphila.org/whats-on/on-stage-2015-2016/the-elixir-of-love/


Western Australia Opera  His Majesty's Theatre 14, 16, 19, 21, 23 July


Friday, 12 June 2015

Is mis-selling and an 'age of irresponsibility' over ? Selling Responsibly

One who thinks that money can do everything is likely to do anything for money
                                                                  – Hasidic Saying



View from Waterloo Bridge of the the old city financial district
( note the walkie talkie ( left of centre) and cheese grater (left)
 and docklands Canary Wharf, HSBC tower ( right hand side horizon) 
The banking and financial services industries are no longer solely concentrated within  the old city of London but have spilt over to the docklands.

 Yet the good and the great still return to the square mile for their Mansion House summer banquet each year, to enjoy companionship and to hear the chancellor of the exchequer and the Governor of the Bank of England address them .



“The age of irresponsibility is over” heralded the Governor of the Bank of England Mark Carney at the Mansion House banquet.


Like every business, Bankers can claim and do claim, that there business is “different” and special. 

In some ways this is quite true but not in all ways -  and especially not in the conduct of their practitioners in their selling ethics.

There are certain business parameters that remain the same for the banking and financial services world and the 'real economy'.

 For example, an e-cigarette shop,  a supermarket and global corporation may be very different businesses yet they can all be described by an accountant in a Cash flow statement, Profit and Loss Account and a balance sheet.

Responsibility is another.


The nautical noun Captain is often assumed by the CEOs of leaders who attend such 'bashes'. 

 These captains of industry  take command of their various enterprises

So maybe this particular definition from a past nautical leader on 'responsibility' is pertinent

Responsibility is a unique concept you may share it with others but your portion is not diminished. You may disclaim it but you cannot divest yourself of it. Even if you do not recognise it or admit its presence you cannot escape it. If responsibility is rightfully yours, no evasion, or ignorance or passing the blame can shift the burden to somebody else. 

-Admiral Rickover US Nuclear Submarine Fleet Commander

"No evasion, or ignorance or passing of blame can shift the burden to somebody else" and yet few 'captains' heads have rolled in the banks and financial institutions. 



“Unethical behaviour went unchecked, proliferated and eventually became the norm,” Mr Carney told the audience of City grandees and senior executives. “Too many participants neither felt responsible for the system nor recognised the full impact of their actions.”


A shift from a "Principles base" regulated market to a "rules based" market will lead to more robust compliance but the burden of responsibility of the leaders in sales will be unchanged.
  
Huge fines and the public listing by naming and shaming may have some effect but unless the reins of responsibility are  taken up and held few reckon FEMR (Fair and Effective Markets Review ) and its revised processes will be no game changer.


The crackdown plans from the Bank’s so-called Fair and Effective Markets Review which was commissioned by the Chancellor, George Osborne, aims to restore public trust in the City. 

Mr Carney added that a "senior managers’ regime" would be extended beyond banks to cover asset managers and hedge funds, meaning that all those in charge of traders active in markets vulnerable to abuse will find themselves personally “on the hook” for promoting compliance within their organisation

The UK’s largest banks, including Barclays, HSBC and Royal Bank of Scotland, have been fined billions of pounds by regulatory authorities over the past two years for the illicit actions of some of their senior traders, who rigged Libor and foreign exchange benchmarks for personal profit.

Mr Carney had the good grace to accept that the Bank of England itself “fell short” over the past decade, pointing to its faltering provision of liquidity to lenders during the crisis, its failure to spot “gaps in the regulatory architecture” and its own “arcane governance” structure.

Tens of thousands more City workers will face an unprecedented crackdown on bad behaviour. The Bank of England has recommended extending the senior managers’ regime to all fixed income, currencies and commodities traders at banks, as well as their counterparts at inter dealer brokerages and buy-side asset managers.

Falling confidence in market resilience has meant companies have held back productive investments.

 The resulting uncertainty has meant people have hesitated to move job or home. 

These effects are not trivial and they have reduced the dynamism of our economy in the post-crisis years


No evasion, ignorance or passing the blame can shift the burden of ethical selling responsibility to somebody else whether you are in the C suite or out on the trading floor or the trading room on the phone.

As 33rd president of the USA one Harry Truman put it the "buck stops here".



"You cannot escape the responsibility of tomorrow by evading it today."


-Abraham Lincoln  16th President of the USA

Thursday, 7 May 2015

Why do Salespeople overstate, inflate, embroider embellish, blown up their claims and are expected to be larger than life ? Ethics and morals in Selling.

Today in the UK we have our General Election where we vote for our local member of Parliament.

We have to exercise some discernment on all the claims and counter claims that the parties have communicated on the doorsteps, the  Press ,TV and Radio and social media.

We love to have a good old moan at and criticise our political representatives . The opinion polls say the result is too close to call and that another coalition is on the horizon. 

There have been some exaggerations stated from pressurised politicians during the electioneering period but before we finger point the political candidates perhaps we should look at ourselves today as well.

Interval Curtain at the Royal Opera House, Covent Garden's
 production of Donnizette's L’elisir d’amore 
The Elixir of Life where  the travelling medicine salesman is one,
Dr Dulcamara played by the  Bryn Terfel
Are we prone to exaggeration?

 Have you ever exaggerated a product’s strengths? 

Have you ever underplayed a product’s weakness?

Is everything in your CV or LinkedIn profile  totally true?

 Was that trip adviser critique you wrote in anger just a little overstated? 

 Was the track record of the new product you are selling a little embroidered? 

Was your sales forecast just a bit overstated or understated? 

Were the reasons you gave for losing the sales just a little more blown up ( cheaper competition, delivery etc) than was really justified ?

Of course  we salespeople are not alone in all this.

The distinguished former civil servant  Lord Thomas Armstrong was ‘economic with the truth’ in the 1987 Spycatcher trial. Politicians are economic with the ‘realité ‘ as Alan Clark one said. I dear say some premier football managers did seen the foul committed by one of their players but when after the match asked deny seeing the incident and dear I say,
buyers can be liars as a negotiation ploy.

It is perhaps useful for us to consider why this may be.

Earlier this year ,the American  journalist/ anchor   Brian Williams was suspended for six months without pay from the Nightly News for "misrepresent[ing] events which occurred while he was covering the Iraq War in 2003.

I came across an article in Portico magazine by journalist Jack Shafer on the Brian Williams story. It stopped me in my tracks and I would like to share it with you

“Williams’ insistence on playing for laughs—and his talent at garnering them—points to the compulsive desire to please often seen in the behaviours of salesmen, teachers, confidence men and political candidates.

 As long as the comedian has the crowd chuckling, he can sell them something, teach them something, pick their pocket or otherwise bamboozle them.

 The comic arts should not be banned from journalism—God forbid that should happen!

 But journalists who work overtime on entertaining you or making you laugh deserve your suspicion. In journalism, the story is supposed to be king. That doesn’t mean the cleverness or emotive writing has no place, only that the narrow bandwidth comedy offers can carry only so much journalistic information”


In sales I also think we should be wary where our cleverness and emotive descriptions which can take us beyond our bandwidth of trust with clients. Wise buyers know that we are prone to such exaggerations.

In this era of the industrial Internet of things IIoT, more is recorded of our claims as salespeople in social media, videoed presentations, recorded conference calls, emails and their attachments etc.

We  in the future IIoT era,may well  be exposed to the equivalent video clips of Mr Williams’ reports from 2005 that have now gone viral.

 Of course like journalism, selling should not be just be all ‘worthy’ vegetables. Buyers want meat in our presentations to them also.

However if our entertaining embellishment values outbalance our trust values  with clients business suffers.

Of course customers have their part to play in  making “reasonable demands”

An analogy  in this current UK election ( and many past elections).
Claims and counter claims of the main political parties in solving the country’s deficit through Harnack ( austerity) or  their opposite post- Keynsian economic principles cannot be reasonably be achieved in a short electoral period of five years.

 We as voters ( the consumers in this case) perhaps need to have  reasonable rather than overstated demands on politicians .

Come what may, salespeople up and down the country will play their part in the success of the country  following this election,whether acknowledged by politicians , electorate or not.

But maybe we should keep the embellishments under control a bit more.

Good Selling


Monday, 22 December 2014

15 ailments your Sales team or department can suffer from - by Pope Francis of SALES ?*

15 ailments your Sales team or department can suffer from - Pope Francis of SALES ?*
You may try to live a life of faith or be someone  of no faith, but maybe this  controversial  address to the Curia  by Pope Francis this Monday before Christmas Day has something for all of us to learn from and reflect upon.

For companies looking to rebuild trust, establish a better business culture or  develop genuine social responsibility , these 15 'ailments' may resonate.

The Curia of the Roman Catholic Church  assists the Roman Pontiff in conducting the business of the Church.  A curia is an assembly, council, or court, in which public, official, or religious issues are discussed and decisions made.

By simply replacing the 'Curia' word in these 15 ailments with Sales Team, Sales department,  Sales Office,  Business development Department  etc  you see what I am driving at.  Similarly replacing the word ‘Apostle’  with sales manager, sales leader , sales director etc these 15 ailments my well ring a note with you.

Pope Francis listed 15 “ailments” of the Vatican Curia during his annual Christmas greetings to the cardinals, bishops, and priests who run the central administration of the 1.2-billion strong Catholic Church.  Yet he could be speaking to any business team , you and me.
Here’s the list. See what you reckon

1) Feeling immortal, immune or indispensable. “A  Curia that doesn’t criticize itself, that doesn’t update itself, that doesn’t seek to improve itself is a sick body.”

2) Working too hard. “Rest for those who have done their work is necessary, good and should be taken seriously.”

3) Becoming spiritually and mentally hardened. “It’s dangerous to lose that human sensibility that lets you cry with those who are crying, and celebrate those who are joyful.”

4) Planning too much. “Preparing things well is necessary, but don’t fall into the temptation of trying to close or direct the freedom of the Holy Spirit, which is bigger and more generous than any human plan.”

5) Working without coordination, like an orchestra that produces noise. “When the foot tells the hand, ‘I don’t need you’ or the hand tells the head, ‘I’m in charge.’”

6) Having ‘spiritual Alzheimer’s.’ “We see it in the people who have forgotten their encounter with the Lord … in those who depend completely on their here and now, on their passions, whims and manias, in those who build walls around themselves and become enslaved to the idols that they have built with their own hands.”

7) Being rivals or boastful. “When one’s appearance, the colour of one’s vestments or honorific titles become the primary objective of life.”

8) Suffering from ‘existential schizophrenia.’ “It’s the sickness of those who live a double life, fruit of hypocrisy that is typical of mediocre and progressive spiritual emptiness that academic degrees cannot fill. It’s a sickness that often affects those who, abandoning pastoral service, limit themselves to bureaucratic work, losing contact with reality and concrete people.”

9) Committing the ‘terrorism of gossip.’ “It’s the sickness of cowardly people who, not having the courage to speak directly, talk behind people’s backs.”

10) Glorifying one’s bosses. “It’s the sickness of those who court their superiors, hoping for their benevolence. They are victims of careerism and opportunism, they honour people who aren’t God.”

11) Being indifferent to others. “When, out of jealousy or cunning, one finds joy in seeing another fall rather than helping him up and encouraging him.”

12) Having a ‘funereal face.’ “In reality, theatrical severity and sterile pessimism are often symptoms of fear and insecurity. The apostle must be polite, serene, enthusiastic and happy and transmit joy wherever he goes.”

13) Wanting more. “When the apostle tries to fill an existential emptiness in his heart by accumulating material goods, not because he needs them but because he’ll feel more secure.”

14) Forming ‘closed circles’ that seek to be stronger than the whole. “This sickness always starts with good intentions but as time goes by, it enslaves its members by becoming a cancer that threatens the harmony of the body and causes so much bad — scandals — especially to our younger brothers.”

15) Seeking worldly profit and showing off. “It’s the sickness of those who insatiably try to multiply their powers and to do so are capable of calumny, defamation and discrediting others, even in newspapers and magazines, naturally to show themselves as being more capable than
 
Perhaps the Business schools around the world will be including these 15 ailments on their reading list !

* The real Saint Francis of Sales Francis de Sales was born on 21 August 1567 in the Château de Sales into the noble Sales family of the Duchy of Savoy, in what is today Thorens-Glières, Haute-Savoie, France. bishop of Geneva and Doctor  of the Church.

Feast day 23 or 24th January He is Patron saint of educators , writers and journalists – maybe bloggers count  as well !

Related links

Balance Sheet of Human relations


Articles on Business Ethics

Tuesday, 10 June 2014

Selling and @FIFAWorldCup #Brazil2014 , Social Media and the shadow of 2022

"Obrigado Brasil pela recepcao calorosa", which translates as "Thank you Brazil for your warm welcome" read a banner held by the England football squad at their training centre in Rio.

 They were then serenaded with a version of 'We Are The Champions' and traditional music from a samba band from the Bola Pra Frente favela. 

Yet it was FIFA, the body responsible for the beautiful game of soccer who headed our football news last night. This story about alleged wrongdoing over the 2022 bid has emerged just as the soccer festival begins in Brazil.

The alleged bribery story was exposed by The Sunday Times.

 One of the FIFA Corporate Partners Sony has demanded an investigation into the alleged bribes.

Sony stated  "As a FiFA partner, we expect these allegations to be investigated appropriately."

"We continue to expect FIFA to adhere to its principles of integrity ethics and fair play across all aspects of its operations," it added.

Sony, Adidas ,Coca Cola. Hyundai / Kia, Emirates, Visa are the six main FIFA sponsors who collectively paid around $180m last year. Most have now followed Sony’s lead.

Their statements have stressed  “principles of integrity, ethics and fair play across all aspects of FIFA’s operation”.

Sony's sponsorship agreement expires this year, which gives it particular leverage as it negotiates a new deal.
“We expect FIFA will take the appropriate actions to respond to the report and its recommendations,” said Melissa Cassar, a spokeswoman for Foster City, California-based Visa, in an e-mail. “We will continue to monitor its internal investigation.”
Hyundai Motor Co. is “confident that FIFA is taking these allegations seriously and that the Investigatory Chamber of the FIFA Ethics Committee will conduct a thorough investigation,” the South Korean FIFA partner said in an e-mail.
“Anything that detracts from the mission and ideals of the FIFA World Cup is a concern to us, but we are confident that FIFA is taking these allegations very seriously and is investigating them thoroughly,” Alison Brubaker, a spokeswoman for Atlanta-based Coke, wrote in an e-mail.
Anheuser-Busch inBev NV also is monitoring the situation, Laura Vallis, a spokeswoman for the Leuven, Belgium-based company, in an e-mail. “We expect FIFA to take all necessary steps to address the issue”

The real world factors of the marketing model PESTLE will still play crucial role for the main sponsors. The world cup in Brazil and after will be affected  by factors such as politics, economics, society, technology,  legal issues and environmental which will bubble on during the tournament and beyond.

For the 2014 tournament it is expected there will be a big increase in brand promotion via social media.
Artist Paolo Ito's powerful mural - ethical/political  dilemma of the World Cup 2014
Courtesy of Paulo Ito at www.flickr.com/photos/pauloito/13998946669


A number of social media pundits suggest Digital consumption will be central to the 2014 World Cup. Paolo Ito's mural went viral.


Twitter and football go hand in hand : in the UK specifically, research from @globalwebindex shows that

•         90% of Twitter users in the UK will be watching the World Cup

•         Over two thirds of UK users use Twitter for something football related

•         43% of people on Twitter in the UK follow football clubs, with all 20
PremierLeague clubs active on Twitter

•         54% of football lovers say that news breaks fastest on Twitter


•         40% of UK users tweet when there is a goal, and 61% tweet post-match

Apparently Brazil is  Facebook's second largest market and provides YouTube with its second most unique visitors. There will a tsunami of engagement   which sponsors will no doubt be geared up to exploit.

Yet brands are becoming increasingly aware of the importance of showing the public they are aware that there is a social aspect to being a sponsor for such huge sporting extravaganzas.

Some of the Brazilian political protesters may see an advantage of pointing the finger of guilt around the World Cup costs onto the sponsors if conventional strikes and protest don't get media coverage.

The sponsors have paid anything from an estimated £8m to £120m to have their names associated with what is one of the biggest events in global sport.


Meanwhile, FIFA has  benefitted. Selling the rights

 By selling the rights for firms to be associated with the event, it is estimated to make some £850m over a four-year World Cup cycle, making up the majority of its non-TV revenues during such a period.



With the 2014 tournament just days away, it means it is not just the 32 national teams competing that are fine-tuning their plans, but also the 22 corporate sponsors. FIFA will want to kick the 2022 bid issues into the long grass...........( depending on announcements from Sepp Blatter or Mr Garcia )


Good luck to Roy Hodgson and the England team (especially 'Lamps' if he plays) on Saturday, against Italy in Manaus, Brazil. 

Let's rejoice in joy of  football and Brazil not forgetting  the  sponsors  Vauxhall, Mars, Budweiser, McDonald’s,   and William Hill, Carlsberg, Nivea for Men, Samsung, Lucozade Sport, EE, Marks and Spencer for the team England!!!!.

Good selling ,Good Samba, Good Football
Better get some cachaca for those Caipirinhas folks ! 

Friday, 16 May 2014

Responsible Selling versus Mis-Selling Ofgem orders refund from Eon

If the media reports are to be believed , the standing of  Selling in  Energy suppliers is at a particularly low ebb. 

The Spring tides of the Government watchdog Ofgem investigations, have exposed some particularly shocking cases of mis-selling. Today's scandal was Eon being ordered to refund customers £12m for mis-selling by Ofgem.


The energy watchdog Ofgem has imposed nearly £100m in fines and redress on energy companies for various rule breaches over the last four years, £39m of which have been for mis-selling.

River Thames at Fulham , low tide  15th May 2014 ( Spring Tide)


Even the media trained and savvy executives of the top energy companies are finding that sincere apologies and  ‘ promises to do better’ are no longer convincing to the public.

(Much though the media interviewers may enjoy today being the interrogators -their  own journalistic profession is not exactly covered in glory by hacking scandals and the Leversen enquiries.)

Eon's boss said

"There was no organised attempt to mislead, and Ofgem has acknowledged this, but that does not excuse the fact we did not have in place enough rules, checks and oversight."

Yet reliance on Sales processes will not be enough either.

  Much though even the senior partner in charge of enforcement at Ofgem may wish : 

"The time is right to draw a line under past supplier bad behaviour and truly rebuild trust so consumers are put at the heart of the energy market”

Trust is very hard to rebuild after repeated poor behaviours.

Selling trust is easy but losing it makes it hard to regain


Systems, checks and balances have a part to play but so too has the corporate culture of managerial responsibility and ethics.


The culture of owning the problem, straight talking and leadership-by-example is not merely a matter of authority but  also of personal responsibility.

Admiral Rickover US nuclear submarine fleet commander once put it:-

Responsibility is a unique concept. 
You may share it but your portion is not diminished. 
You may disclaim it but you cannot divest yourself of it. 
Even if you do not recognise it or admit its presence, you cannot escape it.If responsibility is rightfully yours, no evasion, or ignorance or passing the blame can shift the burden to someone else.


“Only when the tide goes out do you discover who's been swimming naked.” - Warren Buffet

Responsibility in selling applies to us all whether at Spring or Neap tides. Time and tide wait for no man.