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Thursday, 13 December 2012

26 Sales training methods Getting more variety in your training

 

Here are some straightforward methods you can use to make your sessions at sales meetings conferences and formal training sessions have more variety and combat learning fatigue.

I have colour coded these  from both delegate participation viewpoint and trainer control viewpoint

Below the table, I have given some brief explanation of each method with suggestions where they are best exploited.

This list is by no means comprehensive so please share any ideas you find helpful in the comments box for this post . I will write a post on energisers, icebreakers and training session closes on another post.

I hope you find it useful

Method
Delegate Participation Level
Trainer control level
1.       Lecture (chalk & talk)
none
high
2.       Step by step
medium
high
3.       Guided discovery
High
medium
4.       Reading
High
none
5.       Action learning
High
medium
6.       Demonstration ‘ sitting with Nellie’
Medium
high
7.       Directed Discussion
High
medium
8.       Buzz group
High
low
9.       Free group discussion
High
none
10.   Case studies
High
low
11.   Brainstorming
High
low
12.   Drama
low
high
13.   Problem centred groups
High
Low
14.   Syndicate method
High
Low
15.   Seminar
low
high
16.   Tutorial solo/group
High
high
17.   Individual task
High
Low
18.   Projects
High
Medium
19.   Practical
depends
depends
20.   Delegate presentation
High
Low
21.   DVD / Video
variable
High
22.   Delegate videoing
High
Low
23.   Role play
High
Low
24.   E-learning
High
variable               
25.   Action mazes
High
variable
26.   Blended learning
Variable
Medium

 




1.       Lecture or chalk and talk is suitable if you wish to
a)      Present facts
b)      Give an initial outline of a session
c)       Provoke criticism , discussion and debate
d)      Use more than one presentation medium
2.       Step by step presentation is best suited if you need to do all in 1 above , Plus feedback. This makes the method a two form of communication. It also has the advantage of you being able to check and test that each stage is understood.
3.       Guided discovery is method using directed questions to gently lead the delegates to realisation of the session objectives. It encourages them to think, gives them ownership in the discovery which helps with their memory of the learning lesson. The participation invigorates the session.
4.       Reading  . Short periods of reading give delegates time to obtain knowledge and information. It also stimulates analytical and evaluative thinking  which if combined with reporting back to the group raises subsequent level of participation.
5.       Action learning . Using a series of ‘real life’ projects inter weaved with short training module participants are able to use the learning topics in their sphere of work, support each other in the application and learn ( teach) each other. It is especially effective in addressing real issues for the business.
 




Delegates practising personal space in
 Body language for themselves
 after a demonstration of personal space.
         
 6.  Demonstration  or ' sitting with Nellie '. This method is best combined with objective of getting delegates to re-perform the task themselves. It help delegates learn by observation and can be particularly helpful in teach the principles . It is a more gentle way to coax the introverted learner to get involved. It also allows for the interchange of ideas. It encourages the use of technical language to be learnt and builds familiarity of same. Combined with their re-performance it promotes feedback and comments.
7.       Directed discussion . Groups are set a topic to be discussed with a clear objective and time limit. This methods helps the collection of facts and tests the delegates’ understanding through the exchange of ideas and opinions. It stimulates the groups to think and engage.




 A group recording their thoughts on flip chart paper 
to present back to the meeting
   
8. Buzz Groups these are open discussion groups  usually from  2-6 delegates to discuss a problem / challenge for a short period within a session. They encourage participation from the introverted learner, promoting the exchange of ideas, suggestions, the practise and familiarisation  of technical language and to gain feedback from other delegates. It can also be useful to consolidate learning by review. It can help to build group cohesion and get delegates to express their findings in precise terms.
9.       ‘Free Group Discussion’  Here the groups decide on both the topics and objectives. This method can be useful to observe changes in power, attitudes, feelings and communication between group members. The trainer simply observes. It encourages delegates to be more open and listen to the  ideas of others. Additionally it can make delegates aware of their own communication style.
10.   Case Studies  This method covers those opportunities to apply theory to realistic everyday practical problems. The can be used to encourage practical application of learning. Get delegates to analyse and evaluate data. Such studies can encourage delegates to recognise inter- department relationships ( e.g. sales support, production, distribution, credit control). Case studies can also provide insight into the nature of decision making.

11. Brainstorming / Thought showers . A more informal discussion encouraging spontaneity. Creative rather than critical faculties are encouraged in the early stages to generate ideas for solutions and expand the thinking of the group.  Spider Maps, Force field analysis ( see photo below) ,Ishikawa fish are forms of brainstorming. Such methods encourage creative and lateral thinking. The methods can promote tolerance and listening  and can reduce barriers to changes in attitude.



Force field Analysis brainstorm
Considering which of the hindering
 forces are cancelled or
eliminated by the driving forces



















Joe and Glenn have a discussion in the office
Scene1 The Staff survey Drama 
        
       12. Drama . An enacted real drama before a live audience of trainees can be extremely effective. The audience can even be drawn into the cast to assist, or direct the case  as the drama unfolds and see the consequences of their direction..

13.   Problem Centred Groups are  larger version of small group discussions where the group size can expand to 12 members discussing a task . size of the group The time required may be longer due to the



Syndicate at work
 ..      14. Syndicate method . The course / meeting is broken up into groups of around six members. They work on set problems with intermittent help from the facilitator. The syndicates then report back to the whole group. Such a method can engender a healthy competition between groups. The groups can self-teach and acquire additional skills in the seeking and organising of information.


15.        Seminar and Debate. A presentation or white paper is presented and used as an introduction to group discussion. Such a method encourages critical thinking. It can enable individuals to present an argument in front of influential experts.


16.       Tutorial ( Group or individual).  This can be conducted live or web-based via the likes of conference calls or Skype. It is used for gaining feedback and clearing any misunderstandings. It can gently elicit the involvement of introverted delegates. It can also help develop and drive deeper thinking.



Debbie and Julia completing an individual task
           17. Individual Task. This method  may consist of  an individual task to tackle a problem  away from the classroom, or can be a series of tasks to be performed by one individual. It encourages engagement by making the learning an active process dealing with problem solving.


    
18.       Projects.  This method can be devised to give the delegate a fair degree of freedom whilst remaining structured and controlled by the trainer. This is suitable for a lengthy project requiring considerable time which would be best used outside formal training sessions.


19.       Practical.  This can be conducted in many ways but usually requires the submission of a report or presentation of report reflecting on the practical skills gained as a result of the project. It helps the delegate self-teach skills of investigation, organisation, application and skills in presentation and illustrating the delegate’s knowledge.


20.        Short Presentation by Delegate . This can be useful with experienced and capable delegates who could be asked to conduct some research between session and report back to the group. It encourage thoughtful and mature reflection of a topic. It develops insight by forcing the delegate to delve deeper into the topic. It is good for improving delegate’s presentation and persuasion abilities.


21.        DVD & Video  Recording and playback by trainer can be helpful for delegate’s to self-assess objectively. It allows them to review their reactions and consider how to improve them. It can open their attitude to change and also build confidence.


22.       Video recording by delegates. Delegates can be set the task to produce a short video relevant to the course such as making a TV add, You tube clip o a marketing course.

Such a method clarifies and concentrates their minds, stimulated creativity , gives impact to the training topic message, develops team work and works them to deadlines .




Dave , Andy and John practising their Buying and Selling skills

      23. Role play When interpersonal skills are involved this method is useful but is time consuming. It must be done carefully without embarrassment. It can enable delegates to use new insights in an interactive situation. It can allow delegates to make mistakes in an open and accepting environment. As well of the benefit of doing delegates can also learn from observing others


24.   E learning  This method is best used for one delegate over short periods of time. Such systems can make learners answer  set questions, analyse their responses and issue a report at the close of the session. It can measure the effectiveness of the training and provide a written record of the accuracy of the answers given.


25.   Action mazes / Journey Games . These exercises show the result of poor decisions. They can illustrate more effective means of achieving an objective. They can give opportunities to correct a poor decision (book version) and reinforce learning points. They are a useful way to revise material previously learnt


26.   Blended Learning Most usually this method implies a combination of e- learning and trainer led training.

 

Wednesday, 12 December 2012

Hobbit uses SKYFALL Sales Process Selling stories of our time

Skyfall has beaten UK box office records to become the highest grossing film of all time. It passed the record set by Avatar in just 40 days with £94,277,612 in takings. It has set a challenge for the new Hobbit film.



There and back again
the story of Bilbo Baggins the Hobbit Salesman with apologies to JRT
Synopsis

Gandalf the  Whizard Sales Manager, persuades Bilbo Baggins ( Account Executive of Hobbiton Enterprises) into attending a networking meeting with Business Ameretti networking club. Attendees include Thorin  (the former Account manager for Hobbiton who had  Lonely Mountain Corp as a former client)), and  the band of dwarves  from Hobbiton Operations, Production, HR ,Marketing Finance ,Credit Control, Compliance, Distribution, Security,  and Sales Support.

 During the event  they break into song and sing of reclaiming the  lost business from former client Lonely Mountain Corp and its vast treasure from the incumbent competitor the dragon Theo Smaug .

When the music ends, Gandalf unveils a  the mysterious sales process map  :-
The Skyfall Sales Journey map in Runes Looking for clues to translate the runes ?  Click on this link.


Translating the runes earlier Gandalf had discovered  a link via Linked In into  a Group forum discussion.

Amongst the threads of group members he noticed that JR  Ewing-Tolkeen the MD of Lonely Mountain Corp, Dallas is a keen member of the discussion group.  Scrolling through the comments Gandalf  picks up a need  from a post by Ewing-Tolkien whch Hobbiton  product Superhobbit could match his need  and indeed add value.
Gandalf proposes that the dumbfounded Bilbo serve as the expedition's "prospective door opener".

The dwarves ridicule the idea since Baggins has only ever reactively managed an acount and had never sold proactively. Bilbo  indignant at their scorn is provoked , joins the proactive  venture despite himself.

The group leave the comforts of virtualselling in their comfortable and warm hobbit office with its desk top PC and travel out into the  cold and wild outside world of reality.

Their intial attempts at gaining appointments founder and Gandalf saves the team from the  perils of the dreaded blockade of the telephone reception  objecting loathing lazy salespeople aka  trolls who  always ask whether an appointment was made or challenge  for reasons for enquiries before putting through Hobbits to any  Lonely Mountain employees.


Bilbo’s superb rapport building skills persuade the trolls to lead them to Rivendell  Department . The result of which is a request for information  RFQ where Elrond  a past supporter and contact within Lonely Mountain Corp reveals more secrets for their Client Journey map.
Film poster for Hobbit on the London Buses





Passing over the Misty Mountains of Attention getters, Investigation period and matching solutions, they are captured by goblins  who favour the incumbent supplier and drive Bilbo and the dwarves deep underground with delaying tactics, not answering phone calls and evasive emails.



 Although Gandalf with his past experience of earlier  dealings with Lonely Mountain Corp over the years rescues them, Bilbo gets separated from the others as they flee  from the goblins.
Lost in the goblin tunnels, Bilbo stumbles across a mysterious ring and then encounters Gollum the chief of Procuremment who has a touch of Jedi in his blood and language, who engages him in a taxing game of riddling objections.











Gollum's Riddle 1 : Tr. Hobbiton are more expensive than Smaug you are”

Gollum's Riddle 2 Tr”I’m sure what you say about the new Hobbiton product is correct but happy with our present supplier Smaug we are" Other riddles further in thsi post










As a reward for solving all riddles Gollum will show him the path out of the tunnels, but if Bilbo fails, his chance of being on the approved supplier list will be forfeited.
 With the help of the SKYFALL selling method, which confers total selling cedibility, Bilbo escapes and rejoins the support dwarves, improving his reputation with them. The goblins and Wargs give chase but the company are saved by eagles before resting in the house of Beorn.
Gollum's Riddle 3: Tr. “Changing back to Hobbiton is too much
hassle and the learning curve and retraining of goblins will not be worthwhile”
The team enters the black forest of Mirkwood  without Gandalf. In Mirkwood, Bilbo first saves the dwarves from giant spiders and their virus glitch webs and then from the dungeons of the Wood-elves. Nearing the Lonely Mountain, the travellers are welcomed by the human inhabitants of the Lake-town shop floor who have to use the Smaug product which they dislike intensely,.
The  users  hope the dwarves will fulfil account development plan of Smaug's demise. The expedition travels to the Lonely Mountain and finds the secret door; Bilbo scouts the dragon's lair, stealing a great cup and learn of a weakness in Smaug's Offer. The enraged dragon, deducing that Lake-town has aided the intruder, sets out to destroy the town. A noble thrush called Twitter who overheard Bilbo's report of Smaug's vulnerability reports it to Bard former champion of Hobbiton at Lonely Mountain Corp who gets Smaug removed from the short list .
Gollum's Riddle 4 .” Six weeks delivery is too much .
We could probably get something similar from
Dragons R Us and they have it ex stock.”
When the dwarves take possession of the mountain, Bilbo finds the Arkenstone, an heirloom of Thorin's dynasty. The Wood-elves and Lake-men besiege the mountain and request compensation for their aid, reparations for Lake-town's destruction, and settlement of old claims on the treasure. Thorin refuses and, having summoned his kin from the mountains of the North, reinforces his position.
 Bilbo tries to ransom the Arkenstone to head off a war, but Thorin is intransigent. He banishes Bilbo, and battle seems inevitable.
Gollum's Riddle 5: Tr “ Leave it with me”
Gandalf reappears to warn all of an approaching army of goblins and Wargs. The dwarves, men, and elves band together, but only with the timely arrival of the eagles and Beorn do they win the climactic Battle of Five Armies.

Thorin is fatally wounded and reconciles with Bilbo before he dies. Bilbo accepts only a small portion of his share of the target, having no want or need for more, but still returns home a very wealthy hobbit