Today’s professional salespeople have a lot on their plates,
which are likely as not to be of the spinning variety.
Checking in to a University Hall of residence in Chicago a
few weeks ago for a conference, the graduate in the queue in front of me was given his code key for the internet
link.
Additional code keys required a
supplementary charge. “Oh, I will need
three more please.” It turned out he had not only a work laptop, but a tablet,
and two smart phones.
Glazed phrenological bust
by Lorenzo Niles Fowler
(1811-1896)
|
So in effect four screens of information to juggle. It is the way of modern sales that there is a daily barrage of visual and aural distractions on the senses.
The overload of these stimuli has increased the stress
modern business folk have to contend with.
Our attention is constantly being stirred.
The pioneering American psychologist William James observed
that
“ the ability of bringing back a wandering attention is the very root of
good judgement, character and will”
Yet can attention be trained ?
Can you quieten down the jabbering of modern business
life and the continual internal
dialogues in the mind which can lead to
over thinking, the constant scanning for problems for which our attention has
been evolutionary hard-wired?
Could today’s worldly wise, nay cynical and commission incentivised salespeople be
persuaded that their concentration can be boosted by sitting still and being
quiet ? !!!
Our mental
health and happiness are profoundly shaped by what we do with our attention at our workstation , speaking to clients
over the phone or through conference calls, face to face or for that matter at
a seminar.
Yet for good
survival reasons our attention is constantly on “look out” , raising our stress levels,
latching onto problems, spinning stories, and interpretations of what we think might be going on in our clients’ mind
let alone ours !
Setting
aside a few minutes of each day with our attention focused on sensing rather
than thinking can be hugely beneficial.
Essential
mindfulness employs the use of breathing exercises to focus on the present moment found in meditation practise, yoga and
prayer.
The key to
its effectiveness is REGULARITY.
I noticed in
the programme for DAVOS this year there were daily sessions of guided
mindfulness sessions. Corporations such as Google, E bay and Apple all offer
mindfulness programmes for their staff.
Sports stars
such a Johnny Wilkinson endorse the practise. So Mindfulness is good enough for
the likes of the good and great it must be good for salespeople.
Sales Mindfulness
in essence N.B. Remember the three Bs
Break Stop ! Take a break
Breathe Concentrate on your breath
and BE. Be in the present.
- Feel the ground beneath your feet
- Eat a piece of fruit - be wholly absorbed in its taste, smell and texture.
- Breath in for a count of 7 seconds and exhale for a count of 11 seconds
Neuro-scientific
studies on mindfulness practitioners has shown changes to the amygda region of
the brain- an area known to be
associated with attention, empathy increases.
Maybe the
next habit of highly successful people ( the 10th ?) of Steven Covey
will be Mindfulness. Certainly there are
more courses , books etc. coming onto the market.
Meanwhile
why not text the 3Bs to yourself , your colleagues and your friends!
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