Barack Obama's Victory Speech November 2012

The onwards and upwards speech.
The Best is yet to come

Company leaders and Sales directors have begun to think about, and prepare their speeches for the forthcoming Christmas meetings/conferences or their  January’s New Year’s kick off events.

Should they be looking for inspiration  they  could well benefit from taking a look for ideas on structure and adapt some of the content  of President Obama  election  acceptance speech in Chicago November  2012 .

The objectives for his speech have parallels for such end of year and kick events in the commercial world where a leader reviews of the past , thanks the team thank their endeavours and inspires them to work  even harder for the next year!

Look at Obama’s use of rhetoric by grouping points and illustrations in rhythmic groups of  three, his use of alliteration and peppering the speech with stories, anecdotes, illustrations, examples, facts and figures and humour.

I have coloured up the speech with highlights and remarks to help you see its great construction and use of public speaking techniques of content.

Just substitute ‘country’ with ‘company’, ‘voter’s, ‘party workers’ with ‘customers’, ‘sales team’ and ‘support members’ and you will quickly see how to adapt this great speech structure to the commercial field.

Why not also listen to the BBC Video Clip of speech on you tube clip to hear how President Obama uses his voice with changes in volume, variety of pitch, openness and optimism, with impactful words and interesting examples, clear  and confident delivery plus his subtle use of emphasis  and pauses but above all enthusiasm after what must have been months of gruelling political campaigning.

Put your personal politics aside and study the consummate art of 21^st century rhetoric - it has much to teach us.

 

 (Factual / Historical Contextual  Opening)

Tonight, more than 200 years  (facts and figures) after a former colony won the right to determine its own destiny, the task of perfecting our union moves forward❶. ( Central theme of this kind of speech MOVING FORWARD)

( Inspire words e.g. ‘spirit’ the range of  from low and to the highest figures and now  unity)

It moves forward❷ because of you. It moves forward❸ because you reaffirmed the spirit that has triumphed over war and depression, the spirit that has lifted this country from the depths of despair to the great heights of hope, the belief that while each of us will pursue our own individual dreams, we are an American family❶ and we rise or fall together as one nation❷ and as one people❸.

 

( Use of ‘You ‘ appeal  e.g. You, the American People, corporate ‘we’ and ‘our.)

Analogy of journey expanded experience of journey)

Tonight, in this election, you, the American people, reminded us that while our road has been hard, while our journey has been long, we have picked ourselves up❶ , we have fought our way back❷, and we know in our hearts❸ that for the United States of America the best is yet to come.

( The’ by the way’ – of the moment relevance- makes the speech have some apparent spontaneity)

I want to thank every American who participated❶ in this election, whether you voted for the very first time❷ or waited in line for a very long time❸. By the way, we have to fix that! (humour). Whether you pounded the pavement❶ or picked up the phone❷, whether you held an Obama sign or a Romney sign❸, you made your voice heard and you made a difference.

 

( Sportsmanship / humility/ acknowledge opponent)

I just spoke with Gov. Romney  (story of the moment) and I congratulated him and Paul Ryan on a hard-fought campaign. We may have battled fiercely, but it’s only because we love this country deeply and we care so strongly about its future. From George to Lenore to their son Mitt, the Romney family has chosen to give back to America through public service and that is the legacy that we honor and applaud tonight. In the weeks ahead, I also look forward to sitting down with Gov. Romney to talk about where we can work together to move this country forward.

(Thank main colleagues, team leaders)

I want to thank my friend and partner of the last four years, America’s happy warrior, the best vice president anybody could ever hope for, Joe Biden.

( Thank spouse/ family / support  PA)

And I wouldn’t be the man I am today without the woman who agreed to marry me 20 years ago. Let me say this publicly: Michelle, I have never loved you more. I have never been prouder to watch the rest of America fall in love with you, too, as our nation’s first lady. Sasha and Malia, before our very eyes you’re growing up to become two strong, smart beautiful young women, just like your mom. And I’m so proud of you guys. But I will say that for now one dog’s probably enough (humour) .

( Thank the team new members and old hands))

To the best❶ campaign team and volunteers in the history of politics. The best❷. The best ever❸. Some of you were new this time around, and some of you have been at my side since the very beginning. But all of you are family. No matter what you do or where you go from here, you will carry the memory of the history we made together and you will have the lifelong appreciation of a grateful president.

(Belief /Values / Biblical/ Famous quote resonance) 

Thank you for believing all the way, through every hill, through every valley. You lifted me up   the whole way and I will always be grateful for everything that you’ve done and all the incredible work that you put in

( reflection on the business [Politics]  pin prick the cynics acknowledge the work by team))

I know that political campaigns can sometimes seem small, even silly. And that provides plenty of fodder for the cynics that tell us that politics is nothing more than a contest of egos or the domain of special interests.

   (Illustrate point with picture words/examples)

 But if you ever get the chance to talk to folks who turned out at our rallies and crowded along a rope line e.g.1  in a high school gym e.g.2 , or saw folks working late in a campaign office e.g. 3 in some tiny county far away from home, you’ll discover something else.

 

You’ll hear the determination in the voice of a young field organizer who’s e.g.1 working his way through college and wants to make sure every child has that same opportunity. You’ll hear the pride in the voice of a volunteer who’s e.g.2 going door to door because her brother was finally hired when the local auto plant added another shift. ( Military away and when they return)  You’ll hear the deep patriotism in the voice of a military spouse e.g.3 who’s working the phones late at night to make sure that no one who fights for this country ever has to fight for a job or a roof over their head when they come home.

 

That’s why❶ we do this. That’s what❷ politics can be. That’s why❸ elections matter. It’s not small❶, it’s big❷. It’s important❸.

( The reality of the experience VUCA – a volatile, uncertain, complex and Ambiguous world  )

 Democracy in a nation of 300 million can be noisy and messy and complicated. We have our own opinions. Each of us has deeply held beliefs. And when we go through tough times, when we make big decisions as a country, it necessarily stirs passions, stirs up controversy.

 

That won’t change after tonight, and it shouldn’t. These arguments we have are a mark of our liberty.

( Those less fortunate than ourselves or away from the country)

 We can never forget that as we speak people in distant nations are risking their lives right now just for a chance to argue about the issues that matter, the chance to cast their ballots like we did today.

But despite all our differences, most of us share certain hopes for America①’s future. We want our kids to grow up in a country② where they have access to the best schools and the best teachers. A country③ that lives up to its legacy as the global leader in technology① and discovery② and innovation③, with all the good jobs and new businesses that follow.

 

We want our children to live in an America that isn’t burdened① by debt, that isn’t weakened② by inequality, that isn’t threatened③ by the destructive power of a warming planet. We want to pass on a country that’s safe① and respected② and admired③ around the world, a nation that is defended by the strongest military on earth and the best troops this — this world has ever known. But also a country that moves with confidence beyond this time of war, to shape a peace that is built on the promise of freedom and dignity for every human being.

(Aspiration and Destination echoes of Martin Luther King “I have a dream…”  Past history and pedigree and future through teamwork – common bond)

We believe in a generous① America, in a compassionate② America, in a tolerant③ America, open to the dreams of an immigrant’s daughter who studies in our schools and pledges to our flag. To the young boy on the south side of Chicago who sees a life beyond the nearest street corner. To the furniture worker’s child in North Carolina who wants to become a doctor or a scientist①, an engineer or an entrepreneur②, a diplomat or even a president③ — that’s the future we hope for. That’s the vision we share. That’s where we need to go — forward. That’s where we need to go.

Now, we will disagree, sometimes fiercely, about how to get there. As it has for more than two centuries, progress will come in fits and starts. It’s not always a straight line. It’s not always a smooth path. By itself, the recognition that we have common hopes and dreams won’t end all the gridlock or solve all our problems or substitute for the painstaking work of building consensus and making the difficult compromises needed to move this country forward. But that common bond is where we must begin.

(Green Shoots  and hope I…, I…,  You  .. )

Our economy is rrecovering①. A decade of war is ending②. A long campaign is now over③. And whether I earned your vote or not, I have listened to you, I have learned from you, and you’ve made me a better president. And with your stories and your struggles, I return to the White House more determined and more inspired than ever about the work there is to do and the future that lies ahead.

Future Challenges /Actions c. 3-5No

Tonight you voted for action, not politics as usual. You elected us to focus on your jobs, not ours. And in the coming weeks and months, I am looking forward to reaching out and working with leaders of both parties to meet the challenges we can only solve together. Reducing our deficit❶. Reforming our tax code❷. Fixing our immigration system❸. Freeing ourselves from foreign oil❹. We’ve got more work to do.

( It doesn’t end here,  elude to JFK “ ask not what country can do for you but you can do for your country”))

But that doesn’t mean your work is done. The role of citizen in our democracy does not end with your vote. America’s never been about what can be done for us. It’s about what can be done by us together through the hard❶ and frustrating❷, but necessary❸ work of self-government. That’s the principle we were founded on.

 

This country has more wealth than any nation, but that’s not what❶ makes us rich.

 We have the most powerful military in history, but that’s not what❷ makes us strong

. Our university, our culture are all the envy of the world, but that’s not what❸ keeps the world coming to our shores.

( What really makes the country great - freedom and rights)

What makes America exceptional are the bonds that hold together the most diverse nation on earth. The belief that our destiny is shared; that this country only works when we accept certain obligations to one another and to future generations. The freedom which so many Americans have fought for and died for come with responsibilities as well as rights. And among those are love and charity and duty and patriotism. That’s what makes America great.

 

I am hopeful tonight because I’ve seen the spirit at work in America. I’ve seen it❶ in the family business whose owners would rather cut their own pay than lay off their neighbors, and in the workers who would rather cut back their hours than see a friend lose a job. I’ve seen it❷ in the soldiers who reenlist after losing a limb and in those SEALs who charged up the stairs into darkness and danger because they knew there was a buddy behind them watching their back.

 

I’ve seen it❸t on the shores of New Jersey example and New York examples, where leaders from every party and level of government have swept aside their differences to help a community rebuild from the wreckage of a terrible storm. And I saw just the other day, in Mentor example, Ohio examples, where a father told the story of his 8-year-old daughter, whose long battle with leukemia nearly cost their family everything had it not been for health care reform passing just a few months before the insurance company was about to stop paying for her care. story

I had an opportunity to not just talk to the father, but meet this incredible daughter of his. And when he spoke to the crowd listening to that father’s story, every parent in that room had tears in their eyes, because we knew that little girl could be our own. And I know that every American wants her future to be just as bright. That’s who we are. That’s the country I’m so proud to lead as your president.

 

And tonight, despite all the hardship we’ve been through, despite all the frustrations of Washington, I’ve never been more hopeful❶ about our future. I have never been more hopeful❷ about America. And I ask you to sustain that hope❸. I’m not talking about blind optimism, the kind of hope that just ignores the enormity of the tasks ahead or the roadblocks that stand in our path. I’m not talking about the wishful idealism that allows us to just sit on the sidelines or shirk from a fight.

 

(Share Your beliefs, and vision)

 

I have always believed that hope is that stubborn thing inside us that insists, despite all the evidence to the contrary, that something better awaits us so long as we have the courage to keep reaching, to keep working, to keep fighting.

 

America, I believe we can build on the progress we’ve made and continue to fight for new jobs and new opportunity and new security for the middle class. I believe we can keep the promise of our founders, the idea that if you’re willing to work hard, it doesn’t matter who you are or where you come from or what you look like or where you love. It doesn’t matter whether you’re black or white or Hispanic or Asian or Native American or young or old or rich or poor, able, disabled, gay or straight, you can make it here in America if you’re willing to try.

(Appeal Close As it was , is now and ever shall be)

I believe we can seize this future together because we are not as divided as our politics suggests. We’re not as cynical as the pundits believe. We are greater❶ than the sum of our individual ambitions, and we remain❷ more than a collection of red states and blue states. We are and forever will be❸ the United States of America.

 

And together with your help and God’s grace we will continue our journey forward and remind the world just why it is that we live in the greatest nation on Earth.

 

Thank you, America. God bless you. God bless these United States.

 

Occupy’s persuasive selling acknowledged in part by Bank of England

As autumn leaves were falling in London's Euston Road last night, Andrew Haldane Executive Director of the Bank of England gave an address  about ‘socially useful banking ‘ .

The venue was the Quaker Friends Meeting House, well beyond the square mile of the financial district the ‘City’ and the 'Old Lady of Threadneedle Street' ( Bank of England) .

In his speech Mr Aldane used the Meeting House as a link with the origins of  the banks Lloyds and Barclays which have Quaker roots.

'Socially useful banking' Mr Aldane stressed is not only a question for the banks. It is a key issue for the UK as well.

 We have all felt the financial consequences of banks’ failings and failures.  Mr Aldane suggested two questions

1.       What do we want our banking system to do?

2.       How do we create that system?

October 2011 OccupyLSX Protest at the steps
of St Paul's Cathedral
 in London's City / Financial district

It is now over a year since the OccupyLSX movement  encamped outside the steps of  St Paul’s Cathedral  and sold their peaceful protest  through social and conventional media  to the public and policymakers.

 One year on, what has it achieved?

Some have suggested rather little, that Occupy’s voice has been loud but vague, long on the rhetoric  of problems,  and little to offer in terms of solutions.

Others have argued that the crevasses of the global financial system, which opened during the crisis, are basically unchanged and  that reform has failed.

Perhaps to the surprise of many Mr Aldane argues that this is wrong on both counts. He says that Occupy’s argument had been both loud and persuasive and that policymakers have listened and  are reforming.

He not only acknowledged Occupy’s moral case but also their analysis.

“For the hard-headed facts suggest that, at the heart of the global financial crisis, were and are problems of deep and rising inequality.”

 

Giant Monopoly Board Stunt at St Paul's October 2011

Mr Aldane suggested that the popular banker bashing of 'heads on sticks strategy' missed the key point.

 He considers that the crisis was not about individual greed and hubris but of a system with built-in incentives for self harm.

Mr Aldane chose to focus on the system - its structure, its leverage, its governance, the level and form of its remuneration, its (lack of) competition.



( He did not expand on the responsibilities of those who set the incentives of the systems , set up the structures, oversaw the governance but then maybe that’s a' heads on sticks' approach !)

Mr Aldane put forward a 5Cs solution Culture, Capital, Compensation,Credit and Competition.

 

For more detail on this 5 Cs model this link is for the pdf of the whole speech. Click here

 

Mr. Aldane cited Handelsbanken as evidence of competition - not yet a Barclays or a Lloyds but they may be the fastest-expanding bank in the UK at the moment.

 On average, they open a new branch – not a cost centre, a branch - every two weeks. Their business model is fascinating,( Quaker-even), in its orientation.

They offer only basic banking services, mortgages and small business loans, to people in a tight, locally-defined catchment area.

All credit decisions are taken locally by people, not centrally by a computer. No bonuses are paid and no-one has a sales-target. When the whole firm out-performs, a contribution is made to a pooled fund which is invested on employees’ behalf.

The fruits of success are distributed equally and gratification is deferred.

Challenging his audience Mr Aldane said

“If that sounds attractive, then it is down to us – not regulators, not politicians, you and I – to deliver it.

If as bank customers we want to change the culture of banking, then we should start by supporting those banks who are delivering that change. Putting your money where your mouth is would deliver far greater and more durable change than any amount of banker-bashing.”

He concluded his speech.

“There is the quiet, but unmistakable, sound of a leaf being turned. If I am right and a new leaf is being turned, then Occupy will have played a key role in this fledgling financial reformation. You have put the arguments. You have helped win the debate. And policymakers, like me, will need your continuing support in delivering that radical change.”

Time will tell whether Mr. Aldane’s ‘ leaf’  being overturned will turn out to be a 'new leaf' for the financial sector or a 'fig leaf'.
 

007 steps of Selling Process in the Daniel Craig era Step 5 Answering Objections

James Bond has to overcome many objections and resistances in the course of his missions to achieve success.

He needs to know who is who in the baddy organisation. He needs to understand the psychology of his adversary and their motivations.

'M'  played by Dame Judi Dench

Today’s style of selling is less transactional than back in the day and a sales professional works in partnership.
This requires flexibility from salespeople.

Do you remember when Dame Judi Dench took on the role of 'M' ?. She had a great speech about change in process, values etc.

M:  You don't like me, Bond. You don't like my methods. You think I'm an accountant, a bean counter more interested in my numbers than your instincts.

James Bond ( Brosnan): The thought had occurred to me.

M:  Good. Because I think you're a sexist, misogynist dinosaur, a relic of the Cold War, whose boyish charms, though wasted on me, obviously appeal to that young woman I sent to evaluate you.

James Bond:  Point taken.

M:  Not quite, 007. If you think for one moment I don't have the balls to send a man out to die, your instincts are dead wrong. I have no compunction about sending you to your death, but I won't do it on a whim, even with your cavalier attitude towards life

 

Bond has had to adapt to the obstacles and challenges he meets in different eras. Likewise sales professionals have to adapt to their changing business environments and different bosses.

Daniel Craig's Bond operates in today's  Volatile, Uncertain, Complex and Ambiguous VUCA worldHowever there is a trend of challenger selling or disruptive selling style which is seen appropriate when unseating an incumbent supplier.

ANSWERING OBJECTIONS

·         In the selling of the 50s and Sixties ( the original  Ian Fleming James Bond novels and the Sean Connery era)  it was assumed that at this stage lots of objections would be raised, and this would be likely to occur, because the selling process was more transactional and prescriptive. However, successful modern selling now demands more initial understanding from the sales person. Pre-emption of resistance to your offer is better than cure.

·         Nevertheless objections do arise right up to our Daniel Craig's Bond   VUCA world, and they can often be handled constructively, which is the key. The most page views on this site is on handling objections are a testament to this.

·         Should objections arise, firstly you should qualify each one by reflecting back to the person who raised it, to establish the precise nature of the objection - "why do you say that?" , or better still, "what makes you say that?, is usually a good start. This can be soften by using the TED technique. ( Tell me why… explain to me what..)

·         it may be necessary to probe deeper to get to the real issue, by asking ‘why’ to a series of answers - mots objections result from misunderstandings and assumptions, and some are used to veil other misgivings  sometimes referred to as false objections which the sales person needs to expose. Quite often the Price objection is used by buyers to veil other misgivings or that perhaps they are not the final decision maker but may not have revealed this to you.

Photo taken from the steps of the Royal College of Music
Glass Porch roof at top of photo
007 staging for the World Premiere at the Royal Albert Hall

·         lots of objections are simply a request for more information. Simply ask and probe instead but in a conversational style; a good  approach is something like "I understand why that could be an issue, can I ask you to tell me more about why it is and what's important for you here?.."

·         try to avoid altogether the use of the word 'but' - it's inherently confrontational and its brothers and sisters Yes but…, No but…, OK but…, I take your point but…..

·         A conventional approach was to reflect back the objection as a re-phrasing one’s understanding of it., be careful not to be like the politician answering a question with a question. Avoid phrases like “ what your trying to say or I think what you are really saying is

·         the 'feel-felt-found' approach is still popular in overcoming objections: this is a response built around the words 'feel, felt ,found' elements:
For example "I understand how you feel/why you feel that...//Other clients at first have felt just the same/that...//But (or 'And') when... they have found that..." The method uses empathy in the 'feel'stage,, neutrality and group reference (shifting the issue away from personal confrontation) in  the ' felt 'stage , and then addresses the objection and reinforces the benefits using  majority evidence in ( found)stage, to persuade the buyer . You need case studies and references at the ready. This needs to be used subtly as so often in selling ,it not just what you say but how you say what you say.

·          the  approach is best to work with the prospect in first understanding what lies beneath each objection, and then working with the prospect to shape the proposition so that it fits more acceptably with what is required.

Set up of staging for the World Premiere of Skyfall.
Red Carpet up the staircase to the Royal Albert Hall
Aston Martin taking pride of place and no parking ticket for parking on staircase pavement !

·         avoid  arguments - even if you win them you'll damage the relationship you'll probably lose the sale! - instead you must enable a constructive discussion so that you and your prospect are both working at the problem together; provided your offer is sound most objections are usually overcome by both you and your buyer adjusting their positions slightly.

·         you've handled all the objections when you've covered everything that you've noted down - it's therefore important to keep notes and show that you're doing it

 

Daniel Craig 'sells it' 007 steps of Selling Process Lock Down

Back in the day there was a simple selling formula ABC. It stood for

Always Be Closing
In today’s complex sale, the skill of closing is a series of lock downs within the overall sale of a  project is still important.

 For many movie goers the Opening sequence of a Bond movie is what sells the movie.

The opening sequence of the SKYFALL lasts around twelve minutes on screen.

 From Emmanuel Levy’s Cinema 24/7 site I read that the opening sequence took three months of rehearsals and two months of filming to produce.

 Stunt co-coordinator Gary Powell enlisted motocross champion Robbie Maddison, former Top Gear’s ‘Stig’ Ben Collins and British rally car champion Mark Higgins to his stunt team.

 “It’s important to lock down the action step by step so my team can learn it like the back of their hand. After rehearsing for months on end, it gets ingrained in the memory, making it less likely to make mistakes,” says Powell.

 

Setting up for the World Premiere of Skyfall in
London's Prince Consort road

Reality beats 'virtual'

While stunt coordinator Powell appreciates the advance in digital technology and computer graphics, he prefers the action to be real.  Producer Michael G Wilson “All of us, Sam and Gary especially, felt that we need to push this movie as far as we could. And we’ve always relied on the fact that we do things for real in Bond movies, and that’s just the way it is.

 If it’s CGI, it’s just to help out, as opposed to creating the scene. Standing on top of a train, travelling at 50 kilometres per hour, fighting with Ola Rapace going over a bridge was probably a stand out moment.”

Lock Down their commitment

·         in contemporary selling,  using the SKYFALL  steps, every sales person's aim should be to prepare and conduct the selling process so well to pre-empt most objections

·         more often than not a simple and direct question is the  lead to the lightest of lock downs – like the last click of a lock

Prince Consort Road Blocked off by the Skyfall Premiere set
 at the foot of the Royal Albert  Hall Steps

 something like "Are you happy that we've covered everything ? Would you like to go ahead?". “Shall we get the paperwork underway ? “

·         the manner in which a sale is complete  will depend on the style of the decision-maker – look out for the buying signals and adapt to different buying personalities:

no-nonsense dominant introverts are likely to decide very quickly and may become  irritated if you leave matters hanging after they've indicated they're happy;

  submissive introverts e.g. some  technical people will want every detail covered and may need time to think, so don't rush them, but keep in touch and  ensure they have all the information they need;

amiable types may actually say yes before they're ready, in which case you need to ensure that everything is suitably covered so nothing can ricochet later

for some worked examples of closes click here for worked examples of closes

 

Producer Barbara Broccoli  “Daniel contributes a great deal to designing the action and the fights in particular and he’s the one who really pulls it off, because he wants to do as much of it as he possibly can.

We were in Turkey for the train sequence and I had my heart in my mouth the whole time; he and Ola were fighting on the roof of a moving train and the moves that they were doing were just heart stopping. Daniel’s the reason why the action works as well as it does because he sells it, he’s up there and I think audiences know that.”

 

An 007 fan outside the Royal Opera House,
Covent Garden London

When selling, we need to be 'up there' selling with the Daniel Craigs of 007 selling.

 

Good Selling !

 

....Twitter in the skies .

To Autumn

by John Keats 1795-1821

Mist on a Lake in Germany

 SEASON of mists and mellow fruitfulness!

     Close bosom-friend of the maturing sun;

 Conspiring with him how to load and bless

     With fruit the vines that round the thatch-eaves run;

Figs at Holland Park

 To bend with apples the moss'd cottage-trees,

     And fill all fruit with ripeness to the core;

         To swell the gourd, and plump the hazel shells

   

St. Mary Pillsdown Manor

  With a sweet kernel; to set budding more,

 And still more, later flowers for the bees,

 Until they think warm days will never cease,

     For Summer has o'er-brimm'd their clammy cells.

 



Leaves in Holland Park

Who hath not seen thee oft amid thy store?

     Sometimes whoever seeks abroad may find

 Thee sitting careless on a granary floor,

     Thy hair soft-lifted by the winnowing wind;

 

Leaves on the lawn outside Belvedere Restaurant and Orangery

 Or on a half-reap'd furrow sound asleep,

     Drowsed with the fume of poppies, while thy hook

         Spares the next swath and all its twined flowers;

 And sometimes like a gleaner thou dost keep

     Steady thy laden head across a brook;

    

Leaves on the Kyoto Garden Path

Or by a cider-press, with patient look,

         Thou watchest the last oozings hours by hours.

 Where are the songs of Spring? Ay, where are they?

     Think not of them, thou hast thy music too,—

Tree at Holland Park

 While barred clouds bloom the soft-dying day,

     And touch the stubble-plains with rosy hue;

 Then in a wailful choir the small gnats mourn

     Among the river sallows, borne aloft

         Or sinking as the light wind lives or dies;

From the formal Garden Holland Park

 And full-grown lambs loud bleat from hilly bourn;

     Hedge-crickets sing; and now with treble soft

     The redbreast whistles from a garden-croft;

         And gathering swallows twitter in the skies.





 

007 steps of Selling Process 7 Steps of Selling inspired by James Bond

http://fruitsofsuccesswithhugh.blogspot.co.uk/2012/10/007-steps-of-selling-process-step-7.html

Reinventing your selling style to suit the times

http://fruitsofsuccesswithhugh.blogspot.co.uk/2012/10/daniel-craig-and-sam-mendes-re-selling.html

Body Language and James Bond 007

http://fruitsofsuccesswithhugh.blogspot.co.uk/2012/10/skyfall-heralds-daniel-craig-selling.html

The Challenger Seller 007 ‘s way

http://fruitsofsuccesswithhugh.blogspot.co.uk/2012/10/skyfall-selling-challenge-daniel-craig.html

 

Keeping focused like 007

http://fruitsofsuccesswithhugh.blogspot.co.uk/2012/10/skyfall-and-daniel-craig-selling-focus.html

Some photos of the world premiere showing of Skyfall, the site of the first Bond Film  Premiere etc



The Venue for the World Premiere
of the new James Bond movie SKYFALL
I was lucky to snap this Double Decker bus with a Skyfall Movie poster passing by.



Now Rileys - Beleive it or not  Museum
this buidling was a Cinema back in 1962 -
 called The London Pavilion and hosted the premiere of the first James Bond film , Dr No.

 

 

 

 

 

 

 

 

Early fans pick their spot on the red carpet runway
 at the World Premiere of Skyfall

Queue of the fans srarting forming in Prince Consort Road before the runway and red carpet had been set up

 

 

An eye catching movie fan in the Queue in Prince Consort Road leading
to the steps of the Royal Albert Hall for the World Premiere of Skyfall

 

 

 

 

 

 

 

 



Daniel Craig Selling the Premiere Promise of Skyfall Step 7 Living the promise

Step 7 of the SKYFALL 007 selling process

Living the Promises of Skyfall

Like a  previous Olympic Champion the pressure is on Daniel Craig the current James Bond. You are only as good as your last movie.

The red carpet being laid for the
 World Premeiere of Skyfall
 makes the one at the
Cannes Film festiva look like a mat !

The show business hype, the interviews,walking the red carpet at the glamourous premiere at London's Royal Albert Hall count for nothing if the product does not live up to the promise.

Daniel Craig's Bond may stand on the shoulders of Connery,  Lazenby, Dalton, Brosnan and Moore but a lot hangs on his broad shoulders.
 
So it is with our sale. We stand on the shoulders of sales people before us.

Do we live up to the promise of our offering?

Live up to your Promises

·         after-sales follow-up depends on the type of product and service, but generally for every sale the sales person must carry out a number of important processes:

·         all relevant paperwork must be completed and copies provided to the customer - paperwork is will cover the processing of the order, the confirmation of the order and its details to the customer, possibly the completion of installation and delivery specification and instructions

·         Sales reporting by the sales person is also necessary, generally on a pro-forma or computer screen, typically detailing the order value, product type and quantity, and details about the customer such as industrial sector - each sales organization stipulates the sales person's reporting requirements, and often these are linked to sales commissions and bonuses, etc.

·         The sales person should also make follow-up contact with the customer - as often as necessary - to confirm that the customer is happy with the way the order is being progressed; this helps reduce possible confusion and misunderstood expectations, which are a big cause of customer dissatisfaction or order cancellation if left to fester unresolved

·         Customer follow-up and problem resolution must always be the responsibility for the sales person, who should consider themselves the 'guardian' of that customer, even if a well-organised customer service exists for general after-sales care

·         Customers rightly hold sales people responsible for what happens after the sale is made, and good conscientious follow-up will usually be rewarded with referrals to other customers - this is also helpful for networking

·         Follow-up is an important indicator of integrity; when a sales person makes a sale he is personally endorsing the product and the company, so ensuring that value and satisfaction are fulfilled is an integral part of the modern sales function