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Saturday 8 December 2012

Margaret Hodge Starbucks and UK uncut Selling ethics

( scroll down for the ethics in selling matrix)

William Yeames’ famous painting  “and when did you last see your father ?”  is in the wonderful  Walker Art Gallery  in Liverpool.

The painting depicts a royalist child from the English Civil War being interrogated by a Roundhead investigator. The innocent look of the young boy provides the tension of the dilemma whether to tell the truth and endanger his father’s life or to tell a lie.

Nowadays we have Margaret Hodge star Inquisitor of the BBC Parliament Channel as chair of the Parliamentary Accounts Committee in the . Those subject to her questions are currently those who sell coffee, books , Internet services ,   + those who sell and buy tax avoidance schemes.

Mrs Hodges argues that tax avoidance schemes are being used for a purpose not intended by Parliament.

She says that the public  considers such schemes as "completely and utterly and totally immoral"

‘Working Wheels’ is such a scheme, involving the setting up of a business purportedly selling second-hand cars to help wealthy clients reduce their tax liability.

Under the Disclosure of Tax Avoidance Schemes legislation (DOTAS), new tax avoidance schemes have to be reported to HM Revenue and Customs, which then issues that scheme with a number indicating it is aware of it.

The National Audit Office NAO indicate that "there is no evidence that the use of such schemes is reducing".

Even ethical protest groups SELL !  

 “…call up your local paper and radio station: tell them what you are doing, make a good pitch and sell your action” is the advice issued by the protest organisation UK Uncut.

The Parliamentary Accounts Committee PAC attacked in their damning report on Starbucks, Google and Amazon for ‘immorally’ minimising their UK tax bills.

So ethics and selling are  right back in the news yet again. The problem is broader.

EU countries are now being urged to apply common tax rules to combat tax havens and loopholes allowing businesses to avoid corporation tax, according to new proposals released on Thursday (6 December) by the European Commission.

The Commission estimates that around 1 trillion euros is lost each year to tax evasion and avoidance in the EU.

When governments across Europe are implementing austerity budgets and attempting to increase taxes to plug budget deficits and rebuild public finances this is particularly acute.

The EU Tax commissioner Algirdas Semeta said tax evasion was "a scandalous loss of much-needed revenue" and "a threat to fair taxation".
On a global level Business ethics is again in the news 

 Disclosures  have been made from Roll Royce to the regulatory authorities over some dealings with intermediaries in overseas markets in China and Indonesia. They are said to be appointing a 'heavyweight ' independent figure to lead a review of current compliance procedures and report to the board's ethics committee.
Transparency International the German Based consultancy have produced their yearly Corruption Perceptions Index. Public Sector measured.

 
 Now let’s turn the tables

What though, if it was you and I who were under the interrogation a ‘Margaret Hodge’ about how we sell what we sell?

 Perhaps we can get some help from the sage of Omaha.

 “Tap Dancing to work” is the title of the new book compiled by Carol J Loomis about the sage of Omaha, the fourth richest man in the world Warren Buffett.

Mr. Buffett bought is first shares at the age of eleven and is now worth $46 billion .

When Buffett briefly took the helm of investment bank Salomon Brothers in 1991 , he set out an ethical test for any business move:


“Would you be happy to see details of this decision appearing on the front page of your local newspaper, where your spouse, children and friends can read it ?”


Here is a fun  selling ethics questionnaire for you to consider some of the common ethical dilemmas that you and I salespeople can encounter.

It will help you discern  where you are on the spectrum of business ethics.

For each of the ten sales activities below consider the three question a, b and c.




a.       Do you believe the activity presents an ethical question?  

b.      Does your firm have a stated policy either written or verbal that addresses the activity?

c.       Regardless of your answer to 2 , do you feel it is a good idea  for your firm to have a stated policy that addresses the activity?



1.       Providing free trips, free lunches dinner or other free entertainment to a buyer.
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
2.       Attempting to reach and influence other departments e.g. such as operations directly rather than go through the purchasing department when such avoidance increases the likelihood of a sale.
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
3.       Giving ‘freebies’ such as promotional prizes or purchase volume incentive bonuses, to a purchaser.
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
4.       Gaining information about competitors by asking purchasers for information
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
5.       Seeking information from purchasers on competitors quotations  for the purpose of submitting another quotation
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
6.       Using your firm’s economic power to obtain premium prices for the purpose of obtaining other concessions from buyers
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
7.       Allowing personalities – liking for one purchaser disliking for another to affect price delivery and other decisions regarding the terms of sale.
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
8.       Having less competitive pricing and other terms for buyers who use your firm as the sole source of supply than for the firms for which you are one of two or more suppliers.
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
 
9.       Giving preferential treatment for customers who are also good suppliers

1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes
10.   Giving preferential treatment to purchasers whom higher levels of the firm’s own management prefer or recommend.
 
1
Definitely No
2
3
Maybe Yes maybe No
4
5
Definitely Yes

1 comment:

  1. I read this article and I thought when governments across Europe are implementing austerity budgets and attempting to increase taxes to plug budget deficits and rebuild public finances this is particularly acute.

    Business contracts SA

    ReplyDelete