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| Selfy at Marketing Week Live 2014 or should that be SELL- fy? |
Then digital entered the
fray and caused havoc for a while.
Now there is a return with no artificial distinction between
off-line and on-line we are back to a holistic approach.
This year’s shows reflects some of the change in thinking
about marketing over the last five years.
There has been a return to the view of marketing being a generalist discipline
rather a set of silo specialities .
There are some subtle
changes in vocabulary “ Suppliers” formally known as seller are described as 'partners', Selling ' Ideas' as ‘options’ and so on
FOCUS on MARKETING INTEGRATION
The keys are integration and return to a conventional (sales) process approach based on the challenges of
1. Understanding ( Planning, Research and Objective setting)
2. Engaging (Purposeful listening and questioning conversations with prospects,
3. Converting Identified prospects to active
prospects via on line, offline, mobile and hybrid models
4. Experiencing Face to Face (Selling in all its forms to you and me)
Even the 'S' word - selling is back
Selling Intangibles is on the list of 6 key challenges for
Marketers at marketing Live 2014
Which of the following do you consider to be your biggest
challenge at the moment ?:
o Equipping
your business with a future proof marketing team and leveraging internal and
external relationships
o Selling
your brand and business rather than just selling your product
o Using
measurement and analysis to effectively close the campaign cycle
o Developing
an agile marketing strategy to protect your business from potential variables
o Integrating
and automating your campaigns for a multichannel world
o Selecting
and getting the maximum ROI from your suppliers
Well, dear readers I'm off to Olympia to have a look round and will report on what is on offer.
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