" In the 1980s it was all about slogans and catchphrases and humour. Now advertising is about communicating the concept of a visual narrative. More th>n Freeman, like the Meerkat is a visual narrative"
AOJ"What business are you in?"
AO"I am account executive in ad and & PR agency"
AOJ"Do you write ads?"
AO"No, copywriters do that"
AOJ"Do you create ads?"
AO"No , art directors do that"
AOJ"Do you handle press releases and product launches?"
AO"No, P.R. specialists do that"
AOJ"Sounds like fun job"
AO"It's not that easy - we do lot of research"
AOJ"Do you do research?
AO"No, we have research people for that"
AOJ"Forgive me Uncle, but WHAT IS your job?"
AO"Well it's marketing really"
AOJ"You do marketing for the clients?"
AO"No, not exactly they do it themselves"
AOJ"Are you in management?"
AOJ"No, but I soon will be"
AOJ"Wow, what great job Uncle Alekandr!"
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