D-Day ( Digtal Day)
Business Biscotti's "Digital Day" 29th March 2012 was hosted by Graham and Sue Reeves at the Grovefield House Hotel , Burnham.
The weather was very kind to all who attended this brilliant networking event of entrepreneurs from the Berkshire and Bucks area.
Business Biscotti know how to put on an engaging business networking event which is not only commercially relevant, but provides insightful help to members being both a profitable and a FUN EXPERIENCE!
| Grovefield House Hotel, Burnham|
with the tulip borders of the THc little garden
Thames Hospicecare venue for
Business Biscotti's March 2012 Digital Day
Refreshments for the day were provided by the Grovefield House hotel .
The buffet lunch was delicious - especially the poached salmon and new spuds ( potatoes) which we were allowed to take out onto the patio and enjoy 'al fresco' soaking up some spring sunshine and taking pleasure from the spring flowers and early tree blossom in the garden.
'Doing lunch' is a traditional way to network and the facilities of the Grovefield House make a convivial space for business discussions.
|Brilliant March sunshine illuminates the sponsors' banners for Business Biscotti's Digital Day March 2012|
Topic titles included " Our Digital journey",Social media Engagement is not enough" "Symantec and your business", "Acquiring New Customers + Prospects using Digital Channels", " Launch and Grow your business On line" and "Emerging Trends in Digital Marketing".
The afternoon provided workshops on " Cloud Security - what does that mean to your business?", "Must Know Legal Issues for E-commerce entrepreneurs", Social Media in the Sales Process, " Social Media- making the pieces fit", " Limit your losses from cardholder not present transactions", " Social Media + 101 Hot tips" and "The power of video in Promoting your business" "Doing Business on the move - The Benefits of mobile Technology in Business"
Additionally there was Catherine's photographic studio on hand to help biscottiers update their photos for digital profiles for web sites, biographies and social media.
|Reception desk with prepared badges with Sarah's beautiful|
and clear calligraphy -a really personal touch
|Mrs Biscotti (aka Sue Reeves) of Business Biscotti opens Business Biscotti's Digital Day|
Sue is the Marketing Director of Business Biscotti and gave us a ' heads up' on the day and brief overview of Business biscotti and explained the reason for the Digital day arose from the flood of requests from the membership- known as 'biscottiers'. Sue then introduced the Mayor.
|The Worshipful, the Mayor of Slough, |
councillor Sukhjit Dhaliwal. ,
herself a business woman, welcomes fellow Biscottiers
First speaker was Amanda Gee from BMG Group.
|Amanda Gee Managing Director of|
BMG( Berkshire Media Group)
Amanda Gee set the scene for the story of the Digital Journey that BMG have undertaken. In such a traditional business as local newspapers she talked us through a time line for the Slough Observer (founded in 1882) through the changes oft he 20th century and into our time.
From the first local 'newspaper' the Oxford Gazette in 1665 the newspaper industry had not changed that much for three hundred years. Amanda then explained how technology changes from Hot Metal presses to the Digital revolution had transformed the business..
In 1997 The Slough Observer introduced it's first on line product "This is Slough.com" This pioneering entry into digital predated Ebay ,Google , You Tube, facebook and most high street on line retailers.
She mentioned that there was much debate at the time about whether digital might might take business from the then core business of print.
Even up to 2006 BMG were not monetising their on-line products. then matter changed. Eddie Embleton continued with the BMG digital story.
Eddie set about redevelop the BMG site. From weekly updates the on line version moved to a daily news provider. The former method of returning to the office or phoning in reports moved to creating content that could be uploaded from anywhere no longer restricted to the news desk.
This moved the circulation figures from under 30,000 for Slough ,Reading and Bracknell a month to 105,000.
The Key was demonstrate not only how to do drive on-line the revenue but how it would do it better.
Jobsite partnered with them – Job Seekers best experience – recruiters local audience in print and on line and on a huge website and job boards – reaching over 6 million job seekers BMG have 100,000 CVs
To illustrate brand extensions Eddie mentioned a new on line product Family Notices – where friends and families can leave messages. Such has been the growth of new products on-line for BMG that the group are now displaying ½ million pages per month.
Digital business for the paper year on year currently 40% with More digital products than paper.
Margaret surmised whether the Culprits for the time wasted on social media was the fault of
Facebook LinkedIn You Tube Word press Pinterest and google +. They may be part of the journey but they are not the destination.
Margaret’s 5 steps journey covered
1.Drive people to website and into your sales funnel
2. Self selection capture your visitors’ details
Build a relation ( it’s social media) put lots of information on facebook , and good advice tweets / Visitors want to sample, test and buy.
3. Build it all up by offering free guidance such as how-to and know-how material
Run webinars and demystify your product
4. Offer great service that doesn’t ignore stupid or gauche questions but make contact and offer help. However true RTFM and TPIITC might be a customer needs help and service.
5 Measure ROI
Return on engagement -followers
Return on participation
Return on involvement dialogue that are taken off line
Return on attention got
Return on trust earnt
|Cautionary insights on Backing up your digital assets|
from Barnaby Woods of Symantec Cloud
|Barnbay Woods of Symantec Backup exec symantec|
|Some stark statistics on lack of digital back up from Barnaby Woods of Symantec|
There was a small exhibition area next to the main seminar room . Businesses that caught my eye include the website creators 1 and 1. They are are a web host provider.
|1 and 1|
|Leslie Bunder , Sachin Gupta and Neil Hodson of 1 +;1 presented|
and exhibited at the Business Biscotti "Digital Day"
|The cutting edge from Silhouette artist and Businessman |
Charles Burns - The Roving Artist
|(left)Graham Reeves ( Mr Biscotti)|
Hugh Alford ( aka 'Fruits of Success with Hugh' blogger)
If you find the likes of the cavernous O2, Excel centre, NEC etc rather sterile, soulless and overwhelming environments to network within, try a Business Biscotti event - they host a great event.
There are 92 Groups now in 31 counties.
22,000 people visited a Business Biscotti event last year, 2-3 million monthly ( 30,000 unique visitors per month, average time on 9.3 minutes per visit with average pages viewed per visit)