Thursday, 23 May 2013

How is 'social' dislodging your Selling ?

If you are out and about with your smart phone and
you want tapas sized selling tips and thoughts to go
,drop into the "The Tapas Bar".
Each post in the "The Tapas Bar" is less than 250 words.
(If you need genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution

Prepare for Social to upset the applecart
As with any industry moving into maturity there comes disruption
Just think back how postal services, print publications and conventional selling have been supplanted by email, the web and search has disrupted entire industries several years ago
Now it seems reasonable to expect a lot of disruption to on line to happen, because of social media.
Facebook messages are displacing email
It’s becoming easier to send your friend a Facebook message rather than find their email address.
Rather than searching more and more, people are asking their Facebook friends or Google+ circles for referrals instead of searching on line for a product or service.
Listening to podcasts is beginning to replace radio in certain market segments maybe You tube is making inroads into conventional TV watching.
From a 2012 Mckinsey /Neilsen report  it was found that the general feeling after participating in social networking was:
76% of consumers generally feel good after engaging with social media
"Tapas" thought  : How is or will social dislodge your market sector?
Related Link
State of Social media 2012 report Nielsen / McKinsey

Friday, 10 May 2013

Dress for success #tweetthedress mini selling campaign

Sartorial rectitude in business dress is an ever changing matter.

For those in selling we have known for years that non verbal communication is important. Clothes communicate. It is a matter of fashion.

There was a time when open necked shirt was the way the top executive dressed just think of Richard Branson. Remember when we would as often as not see Prime Minister Blair  ie-less. Now it seems for men ties are making a comeback.

 Promoting a  #tweetthedress campaign via twitter through the BBC Radio 4 Today programme on Friday 10th May got Sarah Montague and John Humphrys and Radio 4 listeners in a flutter.

But could they find someone to model Franscesca Rosella ‘s Cute Circuit dress creation?  

Fortunately the elegant Emma Wilson from the Today office was on hand and had a slim enough waist for the sample brought into the studio.

This elegant evening gown I reckon could be a hit at Corporate evening functions and trade exhibitions looking for a more sophisticated look.
Will the material be used in business suits, corporate wear  etc.? I am not sure I have the confidence to wear bling like swarovski crystal quite yet ! ( also my waisteline is rather more than Emma's)

This gown makes the conventional walking billboard look a little passé even retro. So last season darling !
Related links


Wednesday, 1 May 2013

Happiness and wealth - are the fruits of your selling success ever satiated ?

“ … there is now overwhelming evidence that wealth is good for one’s well-being with no upper limit.”

Allister Heath’s editorial in City AM April 30th 2013 delighted in what he sees to be ‘proof’ that the more money we earn , the happier we are.

He quoted research from the University of Michigan study by Justin Wolfers and Betsey Stevenson published by the Brookings Institution of 1,014 individuals with varying incomes asking whether or not they were happy and how satisfied they are with their lives.

 (Back in the day 1974 Richard Easterlin  posited that increasing average income did not raise average well-being, a claim that became known as the 'Easterlin Paradox')

Stevenson and Wolfers found no evidence of a satiation point. The income–well-being link   when examining only the poor,  is similar to that found when examining only the rich.


They show that their findings are robust across a variety of sets of data, for various measures of subjective well-being, at several thresholds, and that it holds in roughly equal measure when making cross-national comparisons between rich and poor countries as when making comparisons between rich and poor people within a country.

Their study  is confined to the sorts of evaluative measures of life satisfaction and happiness and shows that the focus of proponents of the (modified) Easterlin hypothesis  to be questionable.

 Income and well being illustrated by Gallop world poll for cross country and inter country comparisons show equivalent relationships in their study of 25 countries.

Life satisfaction rises logarithmically as GDP per Capital increases-rich nations have more satisfied citizens than poorer ones

It will be interesting to see whether this study has any effect on our views in selling and sales management when considering areas of motivation – Hierarchy of needs, Vroom, Hygiene factors etc.

Measurements of happiness unlike measurements wealth are subjective. Happy people with a positive outlook tend to do better at work and are more likely  to be appointed to better paid jobs.

Maybe ? !

Related links