Much like Rene Magritte's painting
"This is not a pipe" Ceci n'est pas une pipe" smart phones challenge our pre-conceptions - for really a smart phone is mobile computer.
It’s not a phone it's the future of mobile marketing
What customer does the customer need? What technology can they use?
It appears marketers concerned about the concerns of possible intrusion will just make it a choice for consumers to make
- Flowtown now part of demandforce http://www.demandforce.com/
- Trackur http://www.trackur.com/
- Compete.com http://www.compete.com/
He finished his session with a demostartion of some of the latest AR Augmented reality where a samrt phone's camera can view a piece of advetising such as a wrapper or poster whose elemnts are then augmented by computer generated sensory input as sound, video and graphics.
In the video clips the camera of an ipad is pointed at advertisements which triggers the technology interesting demonstration.