Yet the price in the UK high street will be substantially higher than in the United States.
The Consumers' Association Which ? pointed out :-
The basic model I Phone6 will cost Britons £539 or £449 excluding VAT compared to in the states at £ 123 !
Similarly at the top end of the range Brit will be set back £ 789 or £657.50 excluding VAT but in the States the model will be available at £305.
Apple failed to respond to request for a comment on the evening of September of September 12th.
As I noticed in my recent trip to Chicago last week, local taxes in the USA are not included in the advertised price in America. So the differential between UK and USA will be less than the Which ? figures.
Unintended consequences of the Scottish referendum - Grocery Prices
Whilst here in the UK if Scotland votes Yes in the Independence Vote on Thursday they could well find they will be paying more for their grocery bills.
A number of the larger Supermarket chains have warned that the changes in regulation and transport costs could lead to higher prices north of the border.
One of the advantages of the Union has meant the benefit of stable pricing across the whole of the UK. Retailers such as ASDA and Sainsbury have indicated that they will have to reflect higher prices.
So let's take a closer look at PRICE from a marketing perspective
The price charged by a company will need to complement the other elements of your Marketing Mix and will depend on your company's marketing objectives.
|Pricing at a Sunday Farmers Market in Parsons Green SW London|
Volume discount, Special Price today,
|At a railway station Mars Vending Machine (left)|
price a standard Mars Bar at 90p
Twix at 90p
Packet of Maltesers at 90p
Similarly the Drinks machine (left)
330 ml can of Pepsi at £1.00
Lipton Iced Tea lemon 500ml at £1.50
CONVENIENCE PRICING sets prices literally for the convenience of the customer. For example pricing in round number amounts in retail stores or in single coin amounts in vending machines (see left). Sales by the economy airlines for on board food and drinks.