|Kellogg's Norman Rockwell issue|
On-line shopping and the import of USA's Black Friday on Friday 27th of November this year , such sales have fixed a host of new dates in the UK’s retail calendar.
However Aldi is to follow Asda’s lead and not acknowledge Black Friday this year– insisting its customers get the best deals every day.
|For Vodafone self control of Black Friday|
was lost to Red Thursday to get ahead !
Prepare for the Christmas selling window
Don’t let your discounting dim your sparkle out of Christmas : many consumers have become conditioned to wait for promotions before making a purchase due to the challenge of increasingly rapid retail cycle of product launches and sales. Analyse your data carefully to identify products you can afford to promote – then offer targeted reductions across your product mix to draw your discount hunters without sacrificing margins across your whole product range.
Postscript on 19th December The Daily Express front page
|Photo of Daily Express front page on #panicsaturday|
Who was panicking ? the retailer or the consumer