The CBI attracted the big political guns to their conference this year. The Prime Minister , the leader of the Opposition spoke at the main show and the Deputy Prime minister at the dinner in the evening in addition to the usual Bankers, Multinational Oil Corporations and Industrial CEOs etc.
Promising to create "a new economic dynamism", David Cameron said: "There are three parts to the coalition government's plan.
"First, using all available policy levers to create the right framework for enterprise and business investment.
"Second, using our resources to get behind those industries where Britain enjoys competitive advantages.
"Third, using our power and muscle to make it easier for new companies and innovations to flourish."
Mr Cameron announced the UK's first national infrastructure plan, saying he would to "unlock" £200bn private and public sector investment to pay for it.
The Prime Minister and Government have their own stretching selling challenge as they must sell their spending review as not only necessary to avert the country's economic disaster but also to enable the country's future prosperity.
Whilst the CBI members are considering how best to develop their growth strategy we in Selling will need to think how we can contribute to the campaign for growth. We should be able to make a positve contribution in each ssector of the classic Ansoff Growth matrix below:-
.......................................Existing Products..........................New Products
Existing Markets..........Market .Penetration.........................Product .Development..........................................e.g. Expansion..................................e.g. NPD
New Markets...............Market Development.........................Diversification........................................e.g. Export............................................e.g. Acquisition.....................................................................................................Joint Venture......................................................................................................Mergers
There has been some positive evidence of growth namely the 380,000 new jobs created in the private sectorin the second quarter of this year. The CBI has predicted that export growth will be 3.5% this year and this is forecasted to rise to 6.4% next year.
One of the voices of Business I hope will be listened to by Government will be that of the Selling profession.
After all it will be the sales professionals of the UK who will play a vital part the engine of growth from the private sector that the Prime Minister and his coalition government are be pinning their hopes and the country's hope upon.
Maybe the Prime Minister , Deputy or Business Minister Vince Cable will share their vision with the ISMM membership one day but they will likely have to travel a little further away than the couple of miles from No 10 and the "Westminster village" to the Grosvenor House Hotel as they did for the CBI Conference if they come to speak to UK's Selling Community!
It might be nice if they could send a video message of encouragement or even link up for a web conference.
Anyone care to comment?
....................................................................................................................................
Strangely the banner at the top of the web page for the 2010 conference had a quote from Gordon Brown on 25th October 2010.
"Since I saw you last year you have shown great resilience, great determination and great enterprise."
I guess in some ways it does not matter which Prime Minister says it, so long as they mean it.
Perhaps the CBI will update the banner for next year's charabanc!
No comments:
Post a Comment