Here is a story about the little things that make a difference.
How to Sail through a recessionSource: Director Magazine September 1980
Authors: Hugh Parker & David Sadler ( McKinsey et al) quoted in John Fenton’s @How to double your profits within the year’
In 1964 the Royal Thames Yacht Club challenged the New york Yacht Club for the venerable America’s Cup.
The challenge was accepted and in due course the magnificent new all-British 12 meter Sovereign squared off against the American defender Constellation off Newport, Rhode Island, for the traditional best four out of seven races around a 20 mile course.But the challenger was humiliatingly defeated I four straight races, by margins of up to a mile. In the post mortem that followed, various theories were proposed to explain Sovereign’s defeat.
Some blamed inept tactics; others insisted it was the wrong rudder design. Still others blamed the result on inferior sails, insufficiently tank-tested hull, less crew discipline, or the greater experience of Constellation’s skipper on this particular course.
Finally someone thought of asking Constellation’s brilliant designer and tactician, Oli Stevens, for his explanation.
“I’m not sure there is any single explanation” he said in effect “Constellation wasn’t really much superior to your challenger in any one particular way. But in getting ready for the race we took enormous pains to gain even a tiny edge over Sovereign wherever we possibly could. Of course we worked hard to get all the obvious things right – sails, hull, crew, and so on. But we worked just as hard on dozens of small details like the aerodynamic shape of the fittings and standard rigging, the mechanical efficiency of the blocks and winches, fractional improvements in sail-handling speed. It was just a lot of little things, added up together”
Gwnewch y pethau bychain mewn bywyd - tr. do the little things in life whether sailing or SELLING!St David's Day 2012
Selling Expertise
http://fruitsofsuccesswithhugh.blogspot.com/2012/03/selling-expertise-top-line-meets-bottom.html
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