Thursday, 1 March 2012

Selling Expertise The Top Line meets The Bottom Line

Early St Peter's Leeks
( Daffodils National Flower of Wales)
Photo of All Saints Church Fulham ,
 West London last Sunday of February 2012

Happy St David's Day

'Brothers be ye constant. The yoke which with single mind ye have taken, bear ye to the end; and whatsoever ye have seen with me and heard, keep and fulfill' - last words of the Patron Saint of Wales St David d. 1st March 588 to his monks

BBC Radio 4’s The Bottom Line hosted by business shock jock and  Evan Davis worth listening to. Although Mr Davis was born and raised in England he bears a Welsh name - Evan.

His BBC programme  "The Bottom Line" claims that it “ cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.”

That seems accurate from the programmes I have listened to. ( You can now watch it also) 

The Bottom Line is produced in association with The Open University.

The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.
The episode on February 25th was SELLING EXPERTISE

 This episode that readers to this blog will find interesting since our readership plays a part in the Top line of the Profit and Loss account namely  - SALES. ( warning: don't be put off by the hackneyed intro about selling and inevitable action with E.D. walking through the revolving doors of Broadcasting House, Portland Place - the programme  proper was a quality job)

 Selling  expertise and knowledge the customer doesn't have is a challenging business.

 If consumers are in a state of relative ignorance, how can they shop around?

  Heather McGregor, managing director executive search firm Taylor Bennett; Rupert Soames, chief executive of mobile energy provider Aggreko; Gavin Oldham, chief executive of retail stockbroker The Share Centre joined Evan Davis in discussion.
The panel also swapped  interesting thoughts on religion, morals, ethics in the workplace
Link to TV version

Link to  podcast audio version

May your St David's Day be a good selling day where you "...hear , keep and fulfill"

Related Links:-
Selling Services
3 Parts to your Differentiated Value Propositions

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