Ed Vaizey Minister for DCMS opened the breakfast meeting at London Chamber of Commerce International in the City of London on “ Growing your business Socially”.
It is encouraging to see that the Governement can spare time to address SMEs in the UK and it was appreciated by the 'sell out' audience.
The minister said that the UK is one of the leading countries in e commerce. 25% of the country’s economic growth is predicted to come from e commerce.
|Ed Vaizey MP UK GovERNEMNTt Minister DCMS at LCCI , |
City of London
It will enable UK businesses to sell at home and export abroad.
He also mentioned the EC’s contribution to Privacy and consumer protection directives and data protection.
Nick Baird Chief Executive of UK Trade and Investment UKTI described Facebook presence as “ effortlessly global” and shared with the audience his former foreign office experience of the “Arab Spring” evacuationcommunications through contacts via Facebook was by far the most effective channel of communication.
|Nick Baird, Chief Executive UKTI at LCCI's |
"Gowing your business socially" facebook
|Justin Mewse , Tropical Sky at LCCI's|
"Growing your business socially"
He shared his company’s experience of business with Facebook through case experiences of campaigns targeted at various countries and market sectors.
|Question Time Simon Milner Diretor of Policy Facebook left,|
Kirby Koo, middle
Facebook Global Marketing solutions , Facebook
The core of the morning meeting was led by the dynamic and ebuliant Kirby Koo , Global Marketing Solutions facebook. Kirby is based with a team of 11 in Ireland. They have been doing a roadshow around the chambers of commerce in the UK culminating in this one in the city of London.
She also agce additional tips on engaging with your audience on Facebook by publishing to your page.
Tip 1 Post succent content
Tip 2 Post photos and videos
Tip 3 Post regularly
|*The Buyers'Views Of Salespeople 2012 survey|
has identified that
11.8% of Buyer respondents used Facebook
to research potential suppliers in the last 12 months
Tip 4 Ask for Fans' opinion
Tip 5 Ask questions using Facebook's Questions Product
Tip 6 try posting " fill in the blanks" posts
Tip 7 Give your fans access to exclsuive information
Tip 8 Give your fans access to exclsuive information
Tip 9 Keep Current
Tip 10 Localise your postsif they are only relevant to specific audiences.
The team then opened up for questions from the room chaired skillfully by Simon Milner.
They did this in a very time efficient way.
They took three questions at a time and then answered the three in one shared response.
The session was pacey , interesting and kept to time.
I thought the facebook team were very professional, approachable and helpful.
So I better start a facebook business page!
* The TACK Internaltional Buyers'Views of Salespeople 2012 Survey will be published shortly For further information email@example.com