|Le Tour de France 2014 Stage 3|
Everyone wants to catch the riders as they pass. Put this photo into painting mode care of Nikon
The Grand Départ began in Yorkshire last Saturday. The beautiful Yorkshire countryside made for a wonderful couple of days.
|Yorkshire Building Society use the tour de France 2014 Caravan|
to give exposure to their new logo and signage and re-brand.
|Interview with Nuffield Healthcare at |
Trafalgar Square at Le tour de France 2014
The V.I.B. Bear was very popular with
the crowds both young and adult
|Skoda one of the tour sponsors|
Starting some two hours before the race, the "Caravan" is a cavalcade of floats, decorated cars and other vehicles moves along the route, throwing out goodies and free samples to the spectators; it is a massive advertising stunt.
|The Caravan gets the attention of the crowds and keeps |
the excitement going at Stage 3 at the I km to go mark
for 2014 Tour de France in London
|Clever play on the strap line of previous|
Renault ads of some years ago and current British cycling star.
Then, at last, the riders will come by - and are gone again as quickly as they appeared, pounding up the Mall at speeds that can reach 50 mph or more
There will be many French ex pats who now work in London, who will appreciate a little bit of 'home' coming to the city via this caravan.