“ A carter or a hedger is a more edifying companion than a politician”
|Cobbett's portrait in the |
National Portrait Gallery
Salespeople have much to learn from his persistence and perseverance.
'Rural Rides' documents the early nineteenth century countryside and its people as well as giving free vent to Cobbett's opinions. It became the book he is most famous for - Rural Rides
|'Back in the day' an example of former rather genteel form electioneering on wheels|
- exhibitor at Car Rally, Farnham Spring 2015 in aid of Phyliis Tuckwell Charity
|'Battle Ambulance' used in 2015 campaign by Dr Louise Irvine|
for the National Health Action Party standing for South West Surrey constituency
On the National Level
So with just a couple of weeks to go there is everything to play for in the General 2015 UK General Election. The media circus accompanies the party battle buses as they ride round the country. LBC radio’s Nick Ferrari (who has a passing resemblance to William Cobbett) has a battle bus emblazoned with his photograph as if HE was a Presidential candidate. The BBC’s John Humphrey on the Today Radio show doing the rounds of the marginal seats of the country.
In essence the seller is not hiding behind the product , they are the product.
There are beauty parade type presentations such as the hustings , the delivery of leaflet the equivalent of sales literature.
Some parties are to be seen ‘sampling’ in the high street with campaign literature
|Poster on a house wall|
Along the high ways and byways are the posters with the invitation to vote for a candidate.
The actions on the national level are rather more formally managed. Staged rallies, Podium Style debates looking much like the "weakest link "show.
Selling Challenge: What would your sales manifesto look like. If you had to stand for an election in front of your customers ? The Key parts to your sales manifesto
|Birthplace of William Cobbett formerly The Jolly Farmer pub referred to as "The Cobbett"|
by Farnham locals where you can get Cobbett's magic of threes "bacon, bread and beer"
|Tablet inside St Andrew's Church , Farnham.|
Cobbett is buried in the Church graveyard
"The tendency of taxation is to create a class of persons who do not labour, to take from those who do labour the produce of that labour, and to give it to those who do not labour."