What we know as salespeople, is everyday we can be "filtered out" in the early stages of our in our bids to be appointed as a supplier:-
- by the way we look ,
- the way we sound
- and the way we express ourselves.
Often in Selling it is in the written copy of an ad, a letter or an email we can be filtered out by the buyer.
“It’s slightly patronising,” said a one Whitehall source. “It does feel like the sort of thing someone would do when they have too much time on their hands.”
He was a journalist and sometime editor of the London Times. At Lady Margaret Hall College he read ( studied) English. He held the position of Minister for Education and now heads up the Ministry for Justice.
If you had to sell to Michael Gove or his ilk , what do they look for ? Here are his requirements:-
Good selling to those who have to sell to the Grammar Sticklers. I hope the tips above help you from being filtered out !