|The iconic '99' the allure of the soft sell !|
SOFT POWER SELLING
|Soft power attracts even on the south bank |
of the Thames - Golden Jubilee Bridge in background
What underpins Soft Power ?
- building networks,
- communicating compelling narratives,
- establishing international rules,
- and drawing on the resources that make a country naturally attractive to the world, as opposed to gun boat diplomacy!
All these are recognisable skills to a modern salesperson.
|Simply the Best|
The 'Tina Turner' of Soft Ice Creams
- the '99' flake
- Engagement, Prospecting New Business Development , Networking
- Culture, Ambassadorial and Diplomatic : Selling style
- Administration/ Account Management
- Digital literacy : Social Media
- and Entrepreneurship