|Clear Communication :'Red' the whippet |
has got the message about a new shop
in Farnham town
( adapted from an article by marketer Becky Livingston I read on the Internet)
The same goes for your sales messages. Make them clear for your client to understand. The more clarity you have in your messages, the more they will resonate with the audience you sell to.
Remember (a dog’s version of ‘KISS’)
BARK : Basic And Relevant Kommunication ( Dogs don’t do spelling!)
|My friend Audrey Bodman's adorable 'Millie'|
|Which is the 'old' dog though? Who's teaching whom?!|
“You can’t teach an old dog new tricks.”but is that true? Dogs love to learn, some breeds more than others. If you want to be on top of your game, keep learning. Bring fresh ideas to your stale marketing efforts. Step outside your comfort zone to learn about something on the fringes e.g. learn about your client's customers,; learn more financial understanding ;l earn a foreign language ?, . When you keep learning, you offer your clients new insight into how you can help them, and that is worth more than just completing a project.
Sniffing out new business opportunities