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5 steps to take now in your selling after the Brexit vote
Well the Brexit tube of toothpaste has been
squeezed. The Leave camp won.
I was disappointed by
my nation’s decision to leave the EU.
However I am a democrat and I have to accept as a member of
the minority to bow to the decision of the majority of my nation
Now for the consequences
What’s done is done.
There is little point in trying to poke the toothpaste back
into the tube.
As salespeople we have to regularly accept such similar defeats
– we know as the song lyric goes that we must ‘pick ourselves up, dust
ourselves down and start all over again.’
For example we may disagree with decisions by
our management, decisions by the ‘marketing’
on strategic direction,
production’s refusal to produce a ‘special’, finance’s final say on margins ( or discounts) etc. But we have to comply or else internal business
anarchy takes place.
We are used, in other words, to accepting the minority
position of Sales at power broking board level. ( The tension between serving
the share holder , investors, stake holder etc versus the external customers)
The time for us to lick our wounds ( Remain) or gloat on our
battle won ( Leave) is OVER
Let’s not dwell on Brexit but rather concentrate on staying
Our country is shell shocked in the aftermath of the EU
referendum. We are grappling with the new reality .
However unpredictable the future may be, the worst
thing to do now is dwell on the result on the referendum vote.
Much like the pointless
moaning about England’s soccer team being knocked out of the European Cup in France
( Congratulations and well played
to the Iceland team by the way) the English FA has now to look to the future
,plan for it and take action to the new tasks. The fans need to get over it now
too. So likewise must we sales in the post referendum era.
The real risk is that the warnings of economic decline and
predictions of the diminished role for the UK in the world and other doom
mongering become self fulfilling prophecies.
Yet we should be in no doubt the consequences of this vote
is a real game changer. So here are some initial suggestions
1. Time to keep calm – not to panic.
4. Communicate now with your customers and prospects- if you
have not already
5. Avoid lack lustre treading water type messages of ‘no
change here’, “ wait and see” but rather communicate positively how you will be:-
and more proactive.
Re-assure your customers that unlike certain Brexit
politicians ( as it currently appears) we in selling do have a plan B ! – we know the importance of contingency and
how to support our clients in both good , tough and uncertain times.
Whether the UK’s Brexit decision turns out to be a Pyrrhic
victory for the Leave camp or a real one that is for the political historians to
argue over, our role in Sales is to work to be part of the solution not part of
Whichever way you voted , now is the time to take up the
strain again – and as sales and marketing profession it’s what we all will be