|Across the beautiful River Itchen |
( or perhaps might have well been
the English Channel
in this house owner's view)
in Winchester, Hampshire yesterday
I have met a number of folk of late who work for large multi-national organisations. They have taken out time to 'guide' their employees ( for the good of the firm) which way they should vote. Such guidance is not much appreciated by Brits and could lead to a bolshie reaction .
Whichever way the country votes , one thing is for sure - if salespeople have not taken any proactive action already, they will need to do so - one way or the other .
For after June 23rd there can be no further treading water !
This is because the referendum is not just about us as individuals- but it's our customers and their customers, it is about our direct and indirect competition, it is about what to do in financial conditions in the short , medium and long term.
Contrary to the implications of spokespeople for both Brexiters and Remainers or the bickering of blue-on-blue action- no sales happen automatically in business.
Nothing in business really happens before a sale is made. Buyers will still need to be persuaded. Negotiations will need active participants. Nothing in business sells itself-No product or service. Nor is selling and buying purely a rational logical undertaking.
Some may think There is not much emotion in business but there is a lot of business in emotion - that is why both sides have exploited ( perhaps over exploited) FUD - Fear , Uncertainty and Doubt in their campaign communications)
Directly after June 23rd , few other actions will be relevant.