This week – fruitsofsuccess- is celebrating Marketing Week.
There will a new post each day on a marketing related topic. Today’s
subject is....
Marketing Research ( part 2)
I have at last succumbed to an e reader. I downloaded onto my Kobo Aesop's Fables. As a trainer I have a natural appetite for books of quotations and so many of the most powerful come from Aesop.
I read last night the short story of the fox and the goat. It stresses the importance of "looking before you leap".
What should marketers seek before they leap ?
·
What
product or Service are you investigating?
·
What market segment(s) are you
investigating?
Consider these questions in relation to your own
business:
1. What do you wish to achieve from
this particular marketing research project?
E.g. What is the satisfaction level of your
existing customers?
2. What further information would be
useful for you/your marketing department?
3. How could you obtain it?
4. How accurate would each source
be?
5. Would the collection of that information
give sufficient value to justify the cost? (i.e. How will it be used?)
6. What action will be taken as a
result of the research?
My e-book version of the Fox and Goat fable concludes:-
I guess Bismark was right see Post 1 on Marketing Insight
Related Links on Marketing
My e-book version of the Fox and Goat fable concludes:-
" You foolish old fellow! If you had as many brains as hairs in your beard , you would never had gone down before you had inspected the way up , nor exposed yourself to dangers from which you had no means of escape."
I guess Bismark was right see Post 1 on Marketing Insight
Related Links on Marketing
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