This week – fruitsofsuccess- is celebrating Marketing Week.
There will a new post each day on a marketing related topic. Today’s
subject is....
Consumer behaviour
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| Early morning ready for the customers . Budapest covered awaits another busy day |
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| kiosk in the covered market in Budapest near the Liberty Bridge |
Why will consumers go to the market and buy your products/ services ?
Marketing orientation of business starts with the wish to
satisfy consumer needs, as revealed by marketing research, at a profit.
It follows that anyone interested in satisfying consumer needs should understand what motivates people to buy one product, often rejecting another by doing so.
It follows that anyone interested in satisfying consumer needs should understand what motivates people to buy one product, often rejecting another by doing so.
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| 'Fruits of Success ' Hungarian Style a stall from the famous covered market in Budapest |
These motivators can be summed up as follows:
RATIONAL (Logical) EMOTIONAL (Psychological)
GAIN OR
SAVING OF MONEY PRIDE
UTILITY PLEASURE
HEALTH LOYALTY
PROTECTION
AND SECURITY APPROVAL
CAUTION FEAR
SENTIMENT
BUSINESS PERSONAL
In most buying decisions there will be a main motivator but
several subsidiary motivators. The
precise combination of motives will vary from individual to individual.
The main sources of these motives are:
• PHYSIOLOGICAL
• PSYCHOLOGICAL
• SOCIO-ECONOMIC
• BEHAVIOURAL.
Related Links on Marketing
Related Links on Marketing
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