DNA analysis was used to identify the Findus Beef Lasagne miss sold - some samples the meat content of the product proved to be 100% horse .
The Newspapers have had a field day on this mis selling story particularly because journalists know rather more about food mis selling than the technical details of mis selling financial services.
After all mis selling of food products after all it was in Fleet street where the infamous fictional barber Sweeney Todd supplied Mrs Lovett with unspecified meat for her 'meat pies'.
So the secretary of state for the Environment Owen Paterson held a summit with the heads of the meat industry both suppliers and buyers to discuss the horse meat scandal over the weekend
Tesco, Aldi and Findus have already withdrawn various products. One of the suppliers to these companies has been the French company Comigel.
Since Comigel also supplies the Benelux, Scandinavian and Eastern bloc supermarket chains this could be soon become a European wide problem. The paper trail has now tracked back down the supply chain to various agencies in Cyprus and the spotlight is currently on an abattoir in Roumania.
The fifty year old brand Findus took action to withdraw product from the shelves. Their official statement reads:-
Ironically the body responsible for monitoring food for the country has the same letters as the regulator of the financial sector namely the FSA. Food standards Agency , Financial Services Agency soon to become the FCA
When a possible miss selling practise occurs in Food the action for decisions and Government is somewhat quicker to call the Companies to meet than in the Financial crisis.
Certainly the fear of customers radically changing their buying habits is of concern to the Meat industry especially the processed food sector.
One of the unintended consequences of Outsourcing to reduce costs is that as inspections and checks on safety are delegated to others the brand becomes that bit more fragile
The lyrics from the Sweeney Todd Musical have an uncomfortable contemporary resonance about the supply chain in processed foods containing meat perhaps!
"Times is hard" as the song ends