The start of a new year is a good
time to get back into the Sales gym and build up your sales fitness. Of course
it is even better to keep developing on an on-going basis!
With a physical fitness regime you can develop a better physical posture, better endurance and vitality.
Likewise with on going development of your selling you can improve
your sales posture, sales
fitness and sales vitality. Here are
ten little tips that are simple and effective. ( I guess you can think of more
why not share them to the comments at the end of this post)
1. When
you hand over your business card ,hand over two cards ( one to pass on to a
colleague)
2. Become
an industry insight expert. Subscribe to
industry journals, read blogs, research competition and visit courses
/workshops and seminars. If you are able to supply information to your client
that reaches further than just your product, you become their first resource when they want to
make changes.
3. “Saw this thought of you.” If you come across a
link, article ,post etc send it to relevant customer with a short note or email on the
lines of
“ Saw this , it made me
think of you and your interest in … Hope all is well”
4. Social Selling Posture Follow their twitter , facebook , LinkedIn,
thank them for following you. /Retweet / share / like/ favourite as a regular discipline. Freshen up your social media profile .
5. Stop
your sales pitch start the conversation .
Listen more
6. Re-examine
what you do currently. Map out your client journey,
before and after
7. What
could you refine in 6. to reduce your cost of sale and increase client
satisfaction ?
8. Improve
and update your selling aids. Add PowerPoint
presentations to your laptop or print colour copies of promotional materials.
Consider a Nyrex folder with your own researched news clippings , diagrams etc..
9. Diary in your next step before leaving a meeting
or getting off the phone.
Unless you are qualifying lead
each call should end with an appointment scheduled or a task for your client to
complete.
Get your client involved in the
process immediately, because they are likely to forget about your phone call or
meeting when their next task starts. Don’t forget to ask Who else should I be seeing ?
10. Keep your sales
pitch fresh. Try to change and improve it every week. Adding new
information from research or current events will make your information relevant to your client during the sale
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