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For those journalists who attend loads of conferences and
regularly rub shoulders with both the good and great as well as the rich and
powerful, Davos is merely part of the annual news circuit.
Those journalists who
are miffed because they were not invited or not sent by their editor to cover
this year’s Annual World Economic Forum at Davos tended to criticise it as a
junket not relevant to we ordinary mortals.
Those who do attend but are unable to secure interviews with
the A listed CEOs tend to write lightweight gossip pieces about the champagne
receptions or celebrity ‘tosh’ as if Davos was a pre-cursor the Oscars. They
are also tempted to provide their own story rather than report on what Davos did cover.
This year’s ‘story’ was only that 15% women delegates. This was a perfectly
valid observation but they could have also reported on the many discussions on
Women’s role in business in the world as well at the contribution of women at the conference but perhaps
that was too much hard work to attend such events at Davos. It must be easier
to scroll through twitter and conjure up a story with a coffee and Danish to
hand in the comfy vestibules of Davos.
As a Z-lister , (perhaps out of envy) I do get rather
fed up about the lack of content such journalists supply me. They seem to just
sneer for the sake of it or want to prove they are the intellectual equal of a
CEO , Banker etc which if they had not taken to journalism as a profession they too would also be a high networth CEO. ( of
course one or two in TV are. Any anchors come to mind ? !)
However for most 'journos.' that is about as delusional as Walter Mitty . Just because they might once have been president of their University political debating club they believe that is equivalent to
the grown up world of real politics or business with real dilemma and responsibilities. Those in real power have to
take decisions and live with the consequences.
Perhaps Roger McGough's clever poem on leadership is worth re-reading
I wanna be the leader
I wanna be the leader
Can I be the leader?
Can I? I can?
Yippee I'm the leader
I'm the leader
OK what shall we do?
Deference to our ‘betters’ , respect for our leaders is not
fashionable today. To show respect is viewed as subservient.
Yet the reality is that we plebs can attend Davos through
the webcasts. We can read the programme of events. We can view some of the
discussions and if we are lucky can even put our own questions to some of the
world’s business leaders via twitter.
OK we don’t get to some of the ‘top secret’ meetings – (neither
do the journalists) but we do get to hear these leaders talk for longer than
the facile snippets of edited garbage purporting to be coverage of the World
Economic Forum and what it does.
Because every sales professional has a part to play as
ambassador for their company ,I recommend that you attend Davos via the
webcasts to hear what some of the top business leaders are thinking.
Seek out the
programme and tune in to find out what many of the world’s top business leaders
consider to be the strategic priorities they see for their staff, customers and
I find Davos useful and interesting. As one slaving down in the
engine room of the ship of business, it is a privilege to be asked to join the
captain on the bridge once in a while - even it is only via a webcast.