Read this excellent article by Benjamin Cohen
On the other hand the new year can be a good time to reconsider your product offering with fresh eyes. Forget your past success and look ahead to what it will take to seize a newer, broader market.
Ask yourself what will make your product relevant to 2013’s customer. What are the benefits of your offer for 2013? Does your product promote ecological responsibility recycling? Does it support a healthy, active lifestyle? Can it create greater efficiencies or cost savings in an economy where everyone’s looking for new ways to stretch the money further?
If we are headed for a triple dip recession one may need to freshen up and rethink our offering to avoid being thought of or seen as same old /same old. Notice how in retail how the banks like Barclays , supermarkets like Tesco have undertaken refits.
Fast food chain McDonald’s is a good example of how taking a fresh look at your company’s offerings you can not only keep you relevant but help you thrive in an ever-shifting marketplace.
Established as a burger joint and maligned by the well-hyped documentary “Super-Size Me” as being synonymous with obesity, McDonald’s took a step back and envisioned a restaurant where healthy offerings such as salads, fruit and yogurt could peacefully co-exist with good old-fashioned fast food fare.
|My breakfast place mat on Thursday December 20th 2012|
This approach reaped immediate rewards, as customers who had left McDonald’s in pursuit of healthier options discovered that it was safe to return. Notice their campaigns on recycling and health messages.