Content maybe key, but so also is the way you tell the story. You would think by a lot of the hype in certain training quarters that 'story telling is the next big thing'. Yet salespeople have part of this communication from earlier times
For example salespeople in the form of merchants feature in some of the earliest stories:-
- The tale of the Ox and the donkey,
- The tale of the merchant and his wife ,
- The story of the merchant and the demon .
Maybe a story about a work colleague's success inspired you to push yourself a little harder. Perhaps you changed your opinion after reading a story in a newspaper?
Often that is what we need is to do change the way clients to think, act and feel.
Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't.
So, if you want to motivate others effectively, you need to learn how to tell a good story.
Today salespeople have to tell stories in a shorter time span.
Clients don’t have the time for the old road warrior selling sagas of old.
Reference or testimonial story:
"Are you sitting comfortably ?"
Back in the day...
The BBC radio story telling programme for children which ran between 1950 and 1982
Here are 6 different story types that you can use.
ACTION Related Reading suggestions - Readers are leaders:-
Why not read or listen to audio tapes of well told stories and then using the models above prepare examples you could use in your selling.
1001 Arabian Nights
Kipling -Just So Stories
Study how advertisers get the story over in just 30 seconds
British Library Boewulf