|A surprising source of lessons in selling perhaps|
but read on !
Selling’s ingress is experienced in so much of human activity whether directly or indirectly.
The author Robert Louis Stevenson observed
“Everyone lives by selling something, whatever be his right to it".
However if you were to explain the word 'Selling', how would you define it?
1. "Old skool "
Why not right now right down on a piece of paper you definition,
2. if you are on the new (school) Windows 10,
Why not try out your Scribble notes with your new Edge browser. I understand you can write notes with a digital pen, or scribble directly on a touchscreen (and it kind of works with a touchpad ) I confess I am sticking with pen and paper at present !
So write down your definition on the blank space here or on a sheet of paper. I suggest two versions.
Maybe first write a funny or cynical one first and get that out of your system!
Then set to work on a serious definition Keep it short. A tweet’s length of 140 characters max would be a good target.
The very first sale you need to make is to yourself. You are unlikely to be successful in selling if you don’t believe in yourself.
|A surprising source on matters "Selling" |
the Morning Star !
They are doing that challenging sale – Selling Yourself.
Their various attributes, skills and knowledge are being put to the test of opinion polls, political pundits, local party members and the general public.
|You can only sell a difference|
In a letter to the left wing newspaper The Morning Star Andrew Northall of Kettering writing about the current Labour party leadership campaign looking a historic lessons of their rivals the Conservative Party. The letter argued that a drive for centrism had lost polls for Edward Heath, and how the radical Margaret Thatcher won out. The letter writer Mr Northall observed
“ .. The recipe for electoral success in the modern world seems to include setting out a clear and compelling idea of the society in which people want to live and a set of policies which both address their immediate needs and concerns but also represent clear steps towards delivering that vision”
|Front page pitch from The Morning Star.|
("Rubbishing" the competition is fair game
in selling newspapers, it seems)
Vision – setting objectives, research, planning and preparation
Needs- implies listening, questioning, engagement, Networking and pressing the flesh, relating to people with charm, presenting your case to them
Concerns – handling and dealing with objections, resistance and complaints
Delivery- gaining agreement, closing, ongoing development
The Labour leader election result is some way off yet - (September 10th).
So far as predicting how it will turn out perhaps if we return to Robert Louis Stevenson once more. Some of his book titles may presage how it might go:-