The value of something is defined as its merit, worth, usefulness, use, utility, practicality, advantage, desirability, benefit, gain, profit, good, service, help...
"Proudly Supporting the Community"
bottles of water supplied by CoolerWater
Meanwhile elsewhere in the UK, water is given out free as a promotion.
Specsavers the high street opticians, are running a PR campaign "Proudly supports the community". Specsavers supplier is the Traded Brand promotional water company Cooler Water.
In my local Sainsbury supermarket I can pay a little for mineral water whether straight / sparkling from 20 p per litre from the Sainsbury Basics range to £1.20 for the Brand names. These waters are sourced from Scotland- Highland Spring, Derbyshire- Buxton , from la belle France with brands such as Perrier, Badoit, Volvic, and the 'water of choice' for Wimbledon this year, Evian.
|Dasani Water brand still strong in the States|
Coca Cola’s Dasani water brand was withdrawn in UK. Memories of the episode of the classic TV comedy hit “Only Fools and horses” where likeable spiv Del Trotter launched Chateau Peckham - illegally drawing of mains water and bottling it.
Do we value water ?
His remarks were allegedly taken out of context. His initial statements have now been revised.
Adding value to water - facts , benefits and personalising
Few would be aware that a water menu had a 'philosophy' or an 'ethos'. Perhaps the vocabulary is hyped up but customers like a range to select from.
Clearly you can get a free glass of water from your local Nero coffee shop but the Merchant hotel, Belfast , I would imagine is selling a 'luxury experience.'
The finish of the tour consisted of the guide summarising his talk by raising a glass filled from the final filtration tank. At the close of his presentation for the tour he would raise the glass as if to toast the assembled visitors with the final lines:
Spare a thought for the poor folk in Lancashire currently who are having to boil their water for safety reasons and those at United Utilities sorting out the problem.