|Laser Beam from the Shard to the OXO tower|
|Photo from Waterloo Brdge start of the Laser show|
(see green line centre of photo).
The Shard announces it is the tallest buildng in Europe
Whether it is CERN and their new ‘discovery’ of the Higgs boson , the communicators have been quick to justify ( sell) the investment of their research for example stating the spin off benefit of the world wide web and Internet especially if we don't understand the particle physics stuff
|St John the Evangelist Church , Waterloo,|
with the Shard in the background
The Architects for the Shard have been 'doing the sell' on the Shard.
They have been selling not just the physical aspects of the building but the concept of the building, describing how it will be used
" not another office block that goes dead at 6 p.m." etc. " " ne the pulic will love" ...
Once the tallest building in the UK as a title, it has lost it in a mere 21 years.
|Reflection of the Shard on the windows|
of a building
on the north side of the Thames
Which means it is currently the tallest building in Europe (59th tallest in the world)
|At low tide the Shard appears even taller|
Photo shots taken in August 2012 of other London Views of the Shard
|Old Tower newest tower|
Tower of London with Shard behind it
|City Hall overlooked by the Shard|
|The rose window of Winchester Palace |
on the Thames at Southwark, London