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Thursday, 14 November 2013
6 tips to make your Emails sell
An exercise delegates find very helpful on courses is to email a sales email to me. For example the sort of email that follows up a sales meeting with a buyer is a good example.
The next morning the course looks at my unopened in box as a customer would. The first thing that becomes apparent is that what you write in the subject box is critical.
It needs to stand out from the mass of and other selling emails and internal emails.
Tip 1 – Make the Subject Box ‘Sing’
Your Subject Box needs to be meaningful, clear and succinct for your reader.
Make sure to include a key word that the buyer or their colleague is likely to use as a when searching
e.g.Your Company name, Product, Problem or Issue to be solved.
Some find the use of <chevrons> helps to make words stand out. Clearly it is not advisable to overuse this technique.
Tip 2 – Tie in others involved in the decision making process
Copy in other decision influencers and makers
Tip 3 – Use a business related conversational tone
Address them as they address you. First name or Title
Tip 4 - KISS
Keep your email brief
Keep It Simple Salesperson
Tip 5 – Motivate your reader
Check whether your email attracts attention, stimulates interest, creates desire and asks for an action of the recipient.
Tip 6 – Make it easy on the eye
If there is a more than half a page/ screen of text consider using an attachment but have some action point in the body of your email referring to specifics in the attachment.