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The Elements of Eloquence – How to Turn the Perfect English
Title of Book:
Elements of Eloquence
Rating 4 **** A page turner, easy on the mind and a fun read
Well written and detailed but easy to read
Contents page: 39 short Chapters
Index: None ! This is huge pity. The editor should consider this for subsequent
Flick through eye
appeal: Easy entertaining and
witty read but really has to be read in sequence
Time for a breather
Stops : Take a break at each end of
chapter, mark up with pencil and reflect - maybe create own index on back blank
Golden Nuggets: every chapter – it’s a treasury
Topic Summary: Figures of rhetoric succinctly and accessibly
Illustration: No visual – cartoons and photos would help but
plenty of quotes are offered
Quotes: Every page ( a trainer’s
would have been put off by the Jargon /Labels Chapter headings of the contents
page but luckily I heard Mark Forsyth
interviewed on the radio, so I got the point of the book.
N.B. I would recommend you
read the epilogue page 203 first ( Epilogue concerning Terminology),
especially if you are like me and find
long ancient Greek derived academic
words off putting.
In a world of business communication where you are bombarded
by messages, where you now process more words than ever before and live in a
business period where there is an unbalanced obsession with content, perhaps it
is time to redress that balance with improved eloquence to leverage your
After they have listened to their client first, Salespeople then spout
on twitter, comment on facebook or linked in, reply on email or speak over the phone or
conference call or spiel face to face ; what issues forth is judged by clients not solely on the substance but also the style of communication.
Mark Forsyth’s latest book The elements of eloquence is an
entertaining and informative journey through some 39 short chapters on
individual figures of rhetoric whose power salespeople would recognise today
even if we are not familiar with their academic labels.
If you have ever wondered why certain advertising slogans
stick, why some days your tweets are successfully succinct or pondered why
sometimes your presentations flow particularly well, a study of style and the
practise of style will be an important element of future sales success.
Learning the ‘flowers of rhetoric’ is like learning good
recipes. You advance from relying upon one signature dish to becoming an
accomplished host or hostess.
If you have ever wondered why we remember ‘the lady loves milk tray’, ‘this is not just
food this is M and; S food’
recognise ‘ I’m loving it’ or puzzled
why “the world’s local bank’ is such a neat
line this book will unravel the puzzle for you.
Salespeople have always known how important a nice turn of
phrase is in their vocal and written
communication. Although not primarily aimed at Salespeople The elements of eloquence should be downloaded
onto their e-book or be on their bookshelf or in their Christmas stocking this
year. Related Links 10 enduring lessons of snail mail for email