Friday, 15 April 2016

4 Great situations for #networkmarketing and a useful check-list

“The only thing worse than being talked about is not being talked about”

so Oscar Wilde, the playwright, is reputed to have said. 

It is not such a bad maxim for a networking entrepreneur.

Networking is an increasingly popular method of new business generation through priming the likelihood of people talking about you and your company through introductions, referrals, recommendations and word of mouth advertising.

Networking provides you with an channel through which you can publicise yourself and your business by personal communication with as broad a selection of individuals as possible.

The more people talk about you and what you offer, the more business you are likely to pick up through referral and contacts.

Popular networking situations include:-

   1.  Formal networking events organised specifically for potential buyers and sellers to meet each other e.g. lunch clubs

Sideline networking event at CIPD show
       2. Business events which are organised for a different specific purpose but as a sideline provide a networking opportunity. e.g. trade exhibitions 

 3. Social, family and leisure events where some of the people you meet are potential prospects to give business or recommend you to people who they know. ( suspects) e.g. parties, sports clubs, pubs, Round Table   

      4 .Ad hoc spontaneous contacts that by pure chance may be able to connect you with business opportunities e.g. near seat neighbour on a train, plan etc. ex –school friend on Friends united website.

Networking Objectives

  •        To win business
  •       To collect details of people who may give you business or refer to others who may give you business ( so that you can follow them up)
  •       To give these people details of you, your company and your offer so they can pro-actively contact you.
  •        To create a positive and accurate impression of what benefits people can achieve by working with you.
  •       To get yourself and/or your business remembered so that you will come to mind when people come across a suitable opportunity for you.

As with so much in selling there is no such thing as luck in networking. Luck is where preparation meets opportunities.

So here a simple but useful check-list for networking

Event:_____________   Date:_________

  1. ·        Timings of event ______________________________________
  2. ·        Acceptance sent?______________________________________
  3. ·        Venue_______________________________________________
  4. ·        Host Organisation_____________________________________
  5. ·        Directions and car parking details_________________________
  6. ·        What is my role?______________________________________
  7. ·        Who is the likely role?__________________________________
  8. ·        Is there a guest list?____________________________________
  9. ·        Who are my key contacts?_______________________________
  10. ·        What is their reasons attending?__________________________
  11. ·        What are my objectives?________________________________
  12. ·        Have I prepared my elevator speech?______________________
  13. ·        Will I need a “Just a minute” speech_______________________
  14. ·        Colleagues attending?__________________________________
  15. ·        Business cards in pocket/case?___________________________
  16. ·        Research –, web, Newspapers/local newspapers?______
  17. ·        Other information or actions required? ____________________
Good Luck , Good Networking, Good Selling !

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