"He who allows his day to pass by without practicing generosity & enjoying life’s pleasures...breathes but does not live."-Sanskrit Proverb
Giving is the gift that gives back because it makes us feel better about ourselves.
The opportunity to give is presented to us through the army of fundraisers who approach us in the office, in the high street ,at the railway station....
Selling as defined by sales guru Alfred Tack was ‘persuasive communication against resistance.’
|A traditional 'tin' collection in |
Salisbury city centre , Wiltshire , England
- Set a target. Sometimes you can persuade an employer / sponsor to match the money you and your colleagues raise. There are many who will subscribe to make sure the top bods have to pay out !
- Use social media. Facebook, Instagram, Twitter et al are your Charity Friends. Once you have dreamed up an innovative way of raising cash, ensure everyone knows about it. Make the most of your network.
- Don’t just ask for money, ask for stuff. Just handing over money nowadays is not enough – you can appeal to the eco-conscious potential sponsor by asking them to donate unwanted items that can be auctioned.
- Benchmark Top down on your list encourages others to follow and donate. Start the list with the boss at the top and a benchmark is set for the others tag along.
- Plan an activity. Anything from an outing to a paint-balling experience for which everyone pays extra to a named charity to £1 for every miss of a ball of waste paper into the waste-paper basket .
But by learning as much as we can about how innovation happens, you can be smarter in the way that you
“There are two ‘i’s’ in Fundraising – they should stand for inspiration & innovation, not imitation & irritation.”
Ken Burnett fundraising specialist