This year's surprise winner of the Grand National Steeple Chase race at Aintree was Rule the World at odds 33-1.
As the Book Selling world descends on Olympia for London Book Fair 2016 Tuesday I am reminded of the quote of the Author of The Grapes of Wrath ,John Steinbeck .
The central role of the author in the book business as the creator of content is paramount .
Yet even though (s)he may write a better book the world does not necessarily ‘beat a path to their door’ as the quote of Ralph Waldo Emmerson goes.
Book marketing is a key to publishing success.
Back at The London Book Fair 2013 a tweet circulated
75% of all books published year in 2013 were self published, thanks to the digital age.
|Author, Simon Callow signing his new book|
on Orson Welles- 'One Man Band' at Farnham Maltings .
Part of his Book selling roadshow
But the internet’s ability to create virtual reading and writing groups could be a great boon to publishers, particularly those in well-established genres like sci-fi , romance and whodunits.
"The ideas I stand for are not mine.
I borrowed them from Socrates.
I swiped them from Chesterfield.
I stole them from Jesus.
And I put them in a book.
If you don't like their rules, whose would you use?" -Dale CarnegieRelated Links
Selling the world London Book Fair
My Book Reviews
Dale Carnegie in the Digital Age