Fruits of Success: Selling handball to the British Public at London 2012

Wednesday, 8 August 2012

Selling handball to the British Public at London 2012

‘ We’re like sales reps – we’ve sold the public a product and I haven’t heard any negative comments back’ Team GB Women’s Handball Team member Holly Lam-Moores at London 2012 Olympic games .

Pierre de Coubertin (founder of modern Olympic Games) is recorded as saying

“The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well”.

The British handball team lost all five of their group but British Handball was only founded six years ago. Yet the support they have had in Hackney's Copper box has been tremendous. British handball

Holly went on to say “We need to capitalise on what has happened.

‘The fans cheered us as if we’d won gold –that must be a signal something has to be done about it

King of the Road Kenny
- Jason winner of the Golden Fleece

Day 3: Today's 5 a day to go

If you have the challenge to sell your product imagine if you were British handball bidding for funding Here are 5 selling tips for salespeople and fundraisers.

6. Improve your product knowledge ( select and read a piece of your company's product literature)

7. Maximise the benefits and minimise the cost ( name the chief benefits of 6. above, how do these benefits minimise cost for a customer)

8. Develop open questions that might pin point client information and opinions that could draw out their need and want for the 6. above - ( Who, What, When, Where, How and Why)

9. Develop more benefits for each feature - keep challenging your product knowledge with "so What! So What! " Challenges

10. Smile

Here is a selection of Lonodn 2012 winning smiles from the London Times and Metro newspapers