In the UK we had the London 2012 games in volunteer games makers and ambassadors did a great job to help the greatest sports party in the world work brilliantly. They were knicknamed the twitter games.
Just think of the student protesters in Tienanmen Square in 1989 standing in front of that tank. The civil rights movement was as much worked by the many young people in the lunch counters queues, those refusing to sit elsewhere on the bus etc.. The LS Occupy movement even brought a positive response from the spokesman for the Bank of England.
The Proliferation of phone covers, ‘Apps’ offers choices.
Similarly a straight forward gin martini is superb but for the moment the 'less -s-more' philosophy is taking a back of stage position.
Sharers and followers outnumber90 :10 makers according to Lublin.
Back in the day a car took 7 years to be developed now it is probably under 18 months from CAD to first model off the production line.
The typical campaign length for social activism from launch through living to it’s death for Do.Something.com is six weeks.
Take a look at DoSomthething.com site click on http://www.dosomething.org/
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1. Occupy's influence acknowledged by Bank of England