Wednesday, 12 December 2012

Hobbit uses SKYFALL Sales Process Selling stories of our time

Skyfall has beaten UK box office records to become the highest grossing film of all time. It passed the record set by Avatar in just 40 days with £94,277,612 in takings. It has set a challenge for the new Hobbit film.

There and back again
the story of Bilbo Baggins the Hobbit Salesman with apologies to JRT

Gandalf the  Whizard Sales Manager, persuades Bilbo Baggins ( Account Executive of Hobbiton Enterprises) into attending a networking meeting with Business Ameretti networking club. Attendees include Thorin  (the former Account manager for Hobbiton who had  Lonely Mountain Corp as a former client)), and  the band of dwarves  from Hobbiton Operations, Production, HR ,Marketing Finance ,Credit Control, Compliance, Distribution, Security,  and Sales Support.

 During the event  they break into song and sing of reclaiming the  lost business from former client Lonely Mountain Corp and its vast treasure from the incumbent competitor the dragon Theo Smaug .

When the music ends, Gandalf unveils a  the mysterious sales process map  :-
The Skyfall Sales Journey map in Runes Looking for clues to translate the runes ?  Click on this link.

Translating the runes earlier Gandalf had discovered  a link via Linked In into  a Group forum discussion.

Amongst the threads of group members he noticed that JR  Ewing-Tolkeen the MD of Lonely Mountain Corp, Dallas is a keen member of the discussion group.  Scrolling through the comments Gandalf  picks up a need  from a post by Ewing-Tolkien whch Hobbiton  product Superhobbit could match his need  and indeed add value.
Gandalf proposes that the dumbfounded Bilbo serve as the expedition's "prospective door opener".

The dwarves ridicule the idea since Baggins has only ever reactively managed an acount and had never sold proactively. Bilbo  indignant at their scorn is provoked , joins the proactive  venture despite himself.

The group leave the comforts of virtualselling in their comfortable and warm hobbit office with its desk top PC and travel out into the  cold and wild outside world of reality.

Their intial attempts at gaining appointments founder and Gandalf saves the team from the  perils of the dreaded blockade of the telephone reception  objecting loathing lazy salespeople aka  trolls who  always ask whether an appointment was made or challenge  for reasons for enquiries before putting through Hobbits to any  Lonely Mountain employees.

Bilbo’s superb rapport building skills persuade the trolls to lead them to Rivendell  Department . The result of which is a request for information  RFQ where Elrond  a past supporter and contact within Lonely Mountain Corp reveals more secrets for their Client Journey map.
Film poster for Hobbit on the London Buses

Passing over the Misty Mountains of Attention getters, Investigation period and matching solutions, they are captured by goblins  who favour the incumbent supplier and drive Bilbo and the dwarves deep underground with delaying tactics, not answering phone calls and evasive emails.

 Although Gandalf with his past experience of earlier  dealings with Lonely Mountain Corp over the years rescues them, Bilbo gets separated from the others as they flee  from the goblins.
Lost in the goblin tunnels, Bilbo stumbles across a mysterious ring and then encounters Gollum the chief of Procuremment who has a touch of Jedi in his blood and language, who engages him in a taxing game of riddling objections.

Gollum's Riddle 1 : Tr. Hobbiton are more expensive than Smaug you are”

Gollum's Riddle 2 Tr”I’m sure what you say about the new Hobbiton product is correct but happy with our present supplier Smaug we are" Other riddles further in thsi post

As a reward for solving all riddles Gollum will show him the path out of the tunnels, but if Bilbo fails, his chance of being on the approved supplier list will be forfeited.
 With the help of the SKYFALL selling method, which confers total selling cedibility, Bilbo escapes and rejoins the support dwarves, improving his reputation with them. The goblins and Wargs give chase but the company are saved by eagles before resting in the house of Beorn.
Gollum's Riddle 3: Tr. “Changing back to Hobbiton is too much
hassle and the learning curve and retraining of goblins will not be worthwhile”
The team enters the black forest of Mirkwood  without Gandalf. In Mirkwood, Bilbo first saves the dwarves from giant spiders and their virus glitch webs and then from the dungeons of the Wood-elves. Nearing the Lonely Mountain, the travellers are welcomed by the human inhabitants of the Lake-town shop floor who have to use the Smaug product which they dislike intensely,.
The  users  hope the dwarves will fulfil account development plan of Smaug's demise. The expedition travels to the Lonely Mountain and finds the secret door; Bilbo scouts the dragon's lair, stealing a great cup and learn of a weakness in Smaug's Offer. The enraged dragon, deducing that Lake-town has aided the intruder, sets out to destroy the town. A noble thrush called Twitter who overheard Bilbo's report of Smaug's vulnerability reports it to Bard former champion of Hobbiton at Lonely Mountain Corp who gets Smaug removed from the short list .
Gollum's Riddle 4 .” Six weeks delivery is too much .
We could probably get something similar from
Dragons R Us and they have it ex stock.”
When the dwarves take possession of the mountain, Bilbo finds the Arkenstone, an heirloom of Thorin's dynasty. The Wood-elves and Lake-men besiege the mountain and request compensation for their aid, reparations for Lake-town's destruction, and settlement of old claims on the treasure. Thorin refuses and, having summoned his kin from the mountains of the North, reinforces his position.
 Bilbo tries to ransom the Arkenstone to head off a war, but Thorin is intransigent. He banishes Bilbo, and battle seems inevitable.
Gollum's Riddle 5: Tr “ Leave it with me”
Gandalf reappears to warn all of an approaching army of goblins and Wargs. The dwarves, men, and elves band together, but only with the timely arrival of the eagles and Beorn do they win the climactic Battle of Five Armies.

Thorin is fatally wounded and reconciles with Bilbo before he dies. Bilbo accepts only a small portion of his share of the target, having no want or need for more, but still returns home a very wealthy hobbit

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