I guess we members of the unwashed must ignore a lot of what we hear day to day and half of what we see. Much will depend on our psychological make up. Optimistic or Pessimistic.
There seem to be an amazing number of videos around from the stand up comedians. They each have to offer their USP to differentiate from each other. Some are cheerful and optimistic others prefer the sceptical or even morose approach.
I guess those of us in selling have to elect to be optimistic but also realistic.
Here is a round up of the first fortnight's worth of Trade and Selling related data. make of the data what you will. Here are 9 reports that caught my eye.
8. The 2012 Deloitte fourth quarter survey took place between 25th November and 11th December. 112 CFOs participated, including the CFOs of 36 FTSE 100 and 38 FTSE 250 companies. The rest were CFOs of other UK listed companies, large private companies and UK subsidiaries of major companies listed overseas. The combined market value of the 84 UK listed companies surveyed is £672 billion, or approximately 35% of the UK quoted equity market.