Wednesday, 23 January 2013

Fizzgoggling at Davos 2013 -10 key changes in consumer behaviour from Accenture

(N.B.for serious material from Davos 2013 scroll down to the Accenture report findings 10 changes in consumer behaviour)

World Economic Forum Live "Fizzgoggling"

Follow the 2013 annual meeting in Davos  from this bloggings

Fellow meerkats , the eagle-eyed amongst you will have not seen my name amongst the 2,630 meerkats to the Davos shindig leakinged on  Quartz website but I  intrepid  Alekandr will be there with 'Ambassador of Good things' Rosanna Figuera from Walfels and Dinges.
There will be no nonsensicalling Webb Robert with Wigginsy Bradley sideburns  spouting his "fizzgoglling " nonesense

I  have with me my trusty Russian-Davosian dictionary to translate strange phrases like" Resilient Dynamism" and other jargonings .

50  meerkat heads of state, 1,500  meerkat business leaders, meerkat professors, neerkat charities  Non-Governmental Organisation NGOs  attendings World Economic Forum 2013
I not expecting any decisions from this  Davos 2013 but I will be keeping my beady eye out for where the political and economic pitfalls are to be found and avoided.

We meerkats will know where the major players standing and where major alliances the making.

Photo of my famous speech two years ago

Sergie will be going to more interestings techo lectures

Accenture Report Interesting and relevant


Energising Global Growth

Understanding the changing consumer

83% of executives see growth opportunities in changing consumer behaviours

80% of executives say they are not taking full advantage of changing consumer behaviours

US$2.4 trillion growth opportunity from understanding consumer behaviour change

47% of executives say technology or consumer preferences are vital growth enablers

82% of executives are confident they can grow profitably in the next three years

74% of executives say their understanding of consumer behaviours is less-than-complete

The  ACCENTURE report draws on research from four sources:

a global consumer behaviour survey (10,000 on line consumers),

 a global executive survey (600 business executives),

 industry-growth leader analysis of the world's top 3,000 listed companies by market capitalisation

and macroeconomic analysis with Oxford Economics

The 10 dimensions of Consumer Behaviour


Consumer Network

·         Connected consumers are always on. For example, a large majority of those we surveyed check e-mail before going to bed at night.

·         Co-productive consumers are now a factor in the means of production. For example, they more frequently provide direct feedback to companies and help design products.

·         Social consumers interact with companies, institutions and each another through the Internet. For example, more than half report they increasingly use social media to interact with family members.


·         Individual consumers spend to express their particular personality and uniqueness: they want tailored offerings that will bring out who they really are.

·         Resourceful consumers work hard and spend thriftily to get ahead. They turn to new online platforms to buy used products, sell directly to other consumers, or participate in online auctions.

·         Disconnected consumers like to distance themselves from the constant presence of the digital world and are willing to spend to do so. One in five reported that they turn off their phones for extended periods and they want products and services that help them leave the stresses of the world behind, ranging from scented candles to cruise vacations.

·         Experiential consumers want more than the digital world can offer. They seek the enjoyment of new and different experiences, from travelling to new places to attending live events.


·         Minimalist consumers purchase second-hand or reuse products. For example, they may prefer car-sharing services to outright possession, and tend to value access over ownership.

·         Conscientious consumers more frequently buy local, more often make what they need, and consider the environmental impact when deciding what to purchase. Also, they give away what they no longer need.

·         Communal consumers devote extensive time and money to causes with social impact—and they appreciate businesses that do the same.

Related links

You can download an infographic from the ACCENTURE site


Davos blog site

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