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Fizzgoggling at Davos 2013 -10 key changes in consumer behaviour from Accenture
(N.B.for serious material from Davos 2013 scroll down to the Accenture report findings 10 changes in consumer behaviour)
World Economic Forum Live "Fizzgoggling"
Follow the 2013 annual meeting in
Davos from this bloggings
Fellow meerkats , the eagle-eyed amongst you will have not
seen my name amongst the 2,630 meerkats to the Davos shindig leakinged on Quartz website but I intrepid Alekandr will be there with 'Ambassador of Good things' Rosanna Figuera from
Walfels and Dinges.
There will be no nonsensicalling Webb Robert with Wigginsy
Bradley sideburns spouting his "fizzgoglling " nonesense
Ihave with me my trusty
Russian-Davosian dictionary to translate strange phrases like" Resilient
Dynamism" and other jargonings .
50 meerkat heads of state, 1,500 meerkat business leaders, meerkat professors,
neerkat charitiesNon-Governmental Organisation
NGOs attendings World Economic Forum 2013
I not expecting any decisions from this Davos 2013 but I will be
keeping my beady eye out for where the political and economic pitfalls are to be
found and avoided.
We meerkats will know where the major players standing and where
major alliances the making.
Photo of my famous speech two years ago
Sergie will be going to more interestings techo lectures
Accenture Report Interesting and relevant
Energising Global Growth
Understanding the changing consumer
83% of executives see growth opportunities in
changing consumer behaviours
80% of executives say they are not taking
full advantage of changing consumer behaviours
US$2.4 trillion growth opportunity from
understanding consumer behaviour change
47% of executives say technology or consumer
preferences are vital growth enablers
82% of executives are confident they can grow
profitably in the next three years
74% of executives say their understanding of
consumer behaviours is less-than-complete
TheACCENTURE report draws on research from four sources:
a global consumer behaviour survey (10,000 on
global executive survey (600 business executives),
industry-growth leader analysis of the world's
top 3,000 listed companies by market capitalisation
and macroeconomic analysis with Oxford
The 10 dimensions of Consumer Behaviour
consumersare always on.
For example, a large majority of those we surveyed check e-mail before going to
bed at night.
consumersare now a factor
in the means of production. For example, they morefrequently provide direct
feedback to companies and help design products.
companies, institutions and each another through the Internet. For example,
more than half report they increasingly use social media to interact with
consumersspend to express
their particular personality and uniqueness: they want tailored offerings that
will bring out who they really are.
consumerswork hard and
spend thriftily to get ahead. They turn to new online platforms to buy used
products, sell directly to other consumers, or participate in online auctions.
consumerslike to distance
themselves from the constant presence of the digital world and are willing to
spend to do so. One in five reported that they turn off their phones for
extended periods and they want products and services that help them leave the
stresses of the world behind, ranging from scented candles to cruise vacations.
consumerswant more than
the digital world can offer. They seek the enjoyment of new and different
experiences, from travelling to new places to attending liveevents.
second-hand or reuse products. For example, they may prefer car-sharing
services to outright possession, and tend to value access over ownership.
buy local, more often make what they need, and consider the environmental
impact when deciding what to purchase. Also, they give away what they no longer
time and money to causes with social impact—and they appreciate businesses that
do the same.
You can download an infographic from the