Perhaps the” UK ad industry has not done enough to champion itself” suggested the Evening Standard’s Gideon Spanier on Wednesday this week.
Amid all the self congratulatory fizz such events entail a warning came from Sir Martin Sorrell who said “ We do undersell ourselves but we are in danger of thinking we're the bee’s knees”. Sir Martin is thinking in particular to the challenges from Brazil, China and elsewhere.
Deloitte estimate that over 550,000 people work in jobs that are funded by advertising revenues, or involved in the commissioning, creation and production of advertising across the relevant supply chains.
Here are 7 ‘exhibits’ from back in the day up to present day
That means the £16 billion spent on UK advertising in 2011 generated £100 billion in the UK economy.”