More importantly, do you consider your audience as a whole?
Perhaps you should . Perhaps we all should.
Boundary management of Social media for a sales person probably needs more careful and considered management because our network is likely to be wider.
Our audiences are customers, prospects, our employer and work colleagues let alone personal contacts such as friends and family.
A salesperson is always on duty so far as social media is concerned. Commercial confidences and commercial secrets must remain off the social media record. In a sense our customer's trust in us can be tested as never before.
Perhaps a distinction between professional and personal is no longer possible as our lives are now on public display whenever we are on-line.
“As the world becomes increasingly connected through social media, employees are interacting more with co-workers, supervisors, and other professional contacts on on line social networks. Some of these on line networks, such as Facebook or Twitter, are social spaces where interactions can be personal as well as professional. "
These two aspects are also important to a salesperson's audiences.
Perhaps this can be achieved with #hashtags on Twitter, but you can’t prospects and clients will be blind to #personal tweets.
It might be prudent to run two separate Twitter accounts – one professional, one personal
They are also prone to accidental over-disclosure when people forget about the ‘invisible audience’ or when their contacts share unwanted information or photos about them.
“How we are liked and how we are respected is affected by how we manage our on line behaviour. Hiring and firing decisions, interactions with groups and superiors are all dependent on these factors. It is vitally important” suggests Ollier-Malaterre.
Increasingly whether Clients buy or not will be affected by these factors as well. Whether your company has an official social media policy or not ,it certainly should consider what is required for the role of sales and marketing whether the approach is to be open, hybrid , content or audience managed.
10 ways to be fitter on twitter
“When worlds collide in cyberspace: Boundary work and the quality of professional relationships in on line social networks”
Ariane Ollier-Malaterre, Nancy Rothbard & Justin Berg
Should you friend your boss on Facebook ? Article Washington Post
Mary Long http://www.mediabistro.com/alltwitter/twitter-colleagues_b37435