- attract new clients to you,
- enhance the image/brand of your business,
- create customer loyalty,
- promote certain lines of products/services
- be a major 'lever' to increase your sales.
|Reindeer from vacuum cleaner |
components Peter Jones , Sloane Square, London windows
|Towel turkeys at Peter Jones Window display|
- well laid out?
- well lit?
- Would it entice you want to go inside / cross the threshold?
Ask them how they think the display could be improved.
Change it regularly
|Polar bear made from laptops and cables from the 2013 Windows |
of Peter Jones in Sloane Street , London
It is what has caught your attention and caused you to take action.
However, if there had been no change, you probably would have walked right on by.
The change does not have to be major or expensive - even small changes are better than no changes. So decide to change something on a regular basis. Put a regular date in your calendar or agenda and take some action.
|Coffee machine Penguins|
at Peter Jones Window displays
|Voucher Point Station at Hammersmith |
Broadway Arcade December 2013.
Touching the screen issues voucher
for local stores in the arcade.
|A creative display in Peter Jones, |
Sloane Square London Window using cutlery
Selling lessons from central London stores and displays Christmas 2014