Even if you are just displaying flat posters, they do not have to be square on to the window pane.. Staggering the displays or putting them at an angle will make your display more interesting.
High items are best angled down whilst low items are best angled up. This makes them much easier to see from the customer’s point of view. You could also consider angling items towards the left or right. If most people seem to be approaching from a particular direction, this may be particularly relevant.
Today the appearance of the shop should be inviting in order to encourage customers to enter.
Keep your window display, therefore, as transparent as possible.
|Use of a turn table give the illusion of rolling |
the snowball in this snow scene in Fortnum's window
If the change is too much of a hassle your team may not bother and your window will lose impact.
If you have posters or graphic information to change on a regular basis, this should ideally be possible without the use of any tools. After all, time is money, and it just does not make sense for your staff to be wasting their time with systems that are difficult to change.
|This Giant Playdoh pot in one of the Selfridges windows revolved and caught the eye of kids plus the little Christmas figures in the spilt avalanche of Playdoh|
What is the message you want to get across?
Are you after new customers?
Do you want people to take some action e.g. purchase a new product or service?
The best ideas will come from the most unexpected places.
|Traditional Christmas scene from a Fortnum's window this year|
Make sure that you use the correct colours. Certain colours will help you stand out from the crowd.
|Traditional Carol Singer Scene at Fortnum's 2013|
|Voucher Point at Hammersmith Broadway December 2013|
By making the offer time limited you will encourage people to take the decision to enter there and then.
Display Selling tips from Peter Jones shop windows