“ Things don’t pass for what they are, but for how they
appear”
No it was not said by Sir Martin Sorell of WPP at Advertising
week Europe at the BAFTA site in London’s Piccadilly but I guess could have
been.
No , theses are the words of Baltazar Gracian in1647.
In his little pocket of courtly wisdom Gracian continues “
Few look within and many are content with appearances.
It’s not enough to be right if your face is wrong.”
Similar advice could have come from Self development experts like Anthony Robbins or one of the contemporary
Mindfulness experts doing the rounds nowadays.
The One minute Courtier.
Gracian’s little Pocket Book came out well before Ken Blanchard's The One
Minute Manager.
Much of what social media is about is appearance. – About your
Social profile.
The modern phobia of FOMO, Fear of Missing Out would be
recognised by the courtiers in 1647 desperate to being on message with the most
recent courtly goss.
Fear Uncertainty and Doubt (FUD) similarly would be familiar
to the courtiers.
For further tapas sized selling tips-to-go
,drop into the "The Tapas Bar".
each post is less than 250 words.
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