|Hannah and Jason from "Team Snappy" preparing their|
flip chart for feedback on
'effective use of social media in selling'
I facilitated some sessions recently examining how social media channels like You Tube, LinkedIn /Facebook , Twitter and email can be best integrated with the more conventional communication channels that professional selling uses.
Here are some of the conclusions of the syndicates' views who worked on these issues.
Such listening and tracking of client, trade group and competitors' Linked In and Facebook group discussions was worth undertaking.
Most felt tracking client company tweets profitable but were not convinced of the merits engaging in extended discussions on twitter. Such activity was best avoided.
2. "Clucking the news" Proactive announcements and links to a corporate website as an integral part of overall sales and marketing campaigns was worthwhile.
3. Integrating Social in your sales process. Social media can contribute to most parts of a sales process the challenge is to identify which parts it is best suited and what time should be invested in such activity.
In tandem with that , both written and spoken English is constantly changing and it is worth paying attention to this expansion in the business communication arena.
"Dictionaries have always included formal and informal English, but it used to be hard to find printed evidence of the use of slang words.
Of all the new words now accepted by Collins for Scrabble I have noticed that "facetime" is already seeping into the vernacular of selling conversations.
Facetime selling could be the next reincarnation of selling.
A conversational tone kept in a business like conversation is in most circumstances the most powerful.
Augh, blech, eew, grr, waah and yeesh
Set our language off the leash
Twerking devo podium cakeages
Some think cause our language breakages
Shootie lolz onsie and Quinzhee
Make our native tongue so chintzy
Obvs it’s ridic, schvitz and dench
Give our English a little wrench
Yet facetime, hashtag, tweep, and sexting.
Help our Scrabble play and texting