Even before the princess was born people were betting on her name. Pizza Hut were offering a free pizza if your name was Charlotte. Whatever the future holds for her she is likely to become a role model , an icon etc. The popularity of the name of Charlotte will increase as future parents think of names for their own little princesses ! No doubt copy children's clothes will follow in the baby wear shops pretty soon.
So it is with Commercial naming whether corporate branding or Product / Service branding.
Here are some issues to consider when naming and referring to our corporate children - our PRODUCTS
The name strategically distinguish the product from its competitors by conveying its unique positioning
Whatever the future holds for our Princess Charlotte or own precious little princesses human or corporate, I wish you good selling.